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National Home Improvement Week


A week to make independent retailers strong

‘Love the Home You Live In’ is the tagline for National Home Improvement Week, a new consumer marketing initiative to be held during 12-18 March.

The activities, which have been organised by the British Home Enhancement Trade Association (BHETA), are being supported by bira, which wants members in the home & garden improvement sectors to get involved.

Leading brands like Dulux, Polycell, Hammerite, Cuprinol, Stanley Black & Decker, Solvite, Harris, Unibond, Duracell and Flymo are supporting the initiative.

The campaign is timed to make the most of the run up to the key selling period for home improvement tools and consumables at Easter.  The campaign is all about people improving their homes and gardens and all the financial, practical, and emotional benefits this brings.  This includes not only keen gardeners and traditional DIY-ers, but also the younger generation, getting into upcycling and craft projects and outdoor living.  The campaign is encouraging consumers to post pictures of their projects on social media, as well as hosting competitions and giveaways to get people participating.

Are you an independent DIY store looking to engage with your customers?

If you’re an independent DIY or home improvement business looking to engage more with potentials customers, please send your business name, company website address, social media links, short description and a store image to paige.hylton@bira.co.uk to feature on bira’s social media channels throughout National Home Improvement Week.

Join the conversation on social media throughout National Home Improvement Week:

All you need to do is use the information and support materials provided, get involved, make the most of the opportunity and do your bit to get home and garden improvement back to the top of the consumer agenda! You can download the campaign artwork here.

As an official retailer, you’ll have the support of all the big-brand sponsors and supporters and you’ll see more traffic to store and enjoy more sales.  National Home Improvement Week™ and its strapline Love The Home You Live In™ is already being featured across national and regional newspapers and magazines, radio interviews, online articles, and TV features.  Take a look at the website:  www.homeimprovementweek.co.uk

bira’s Jeff Moody commented: “bira urges all independent retailers to take advantage of this promotion, which will drive traffic into stores and reinforce the indies’ position in leading branded goods sales to consumers.”

BHETA director Paul Grinsell explains: “We’ll have a great package of retail POS and support material as well as promotions and product launches from some of the leading brands, so all kinds of retailers will have everything they need to make the most of this marketing opportunity.”

National Home Improvement Week is co-ordinated by the British Home Enhancement Trade Association (BHETA) and being backed by brands from thirteen of the leading supplier companies including Uni Bond, No More Nails and What More UK.

For more information about getting involved, contact Paul Grinsell at BHETA on 0121 237 1130 or email pg@bheta.co.uk.

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