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Making visual impact through colour

Independent retailers are at an advantage over online shops when it comes to making visual impact. By utilising visual merchandising through texture, shape and colour retailers can create displays that influence customers spending habits.

Bira Direct supplier Le Creuset have created a new range introducing a new bold shade that retailers can take advantage of when planning their current ranges. The Ultra Violet range is inspired by the 2018 Pantone colour of the year.

Embodying a bold, free-spirited nature, Ultra Violet made an impact throughout 2018 as Pantone’s Colour of The Year: a key trend spanning across fashion, beauty and interiors alike. Now, this striking yet rich hue is truly making its mark with this trend set to continue on into the kitchen.

It’s the new colour for their cast iron cookware, stoneware oven-to-tableware, mills and textiles. The boundary-pushing shade will make any dish look delectable and is the perfect excuse to get creative in the kitchen.

The new vibrant purple shade from Le Creuset will replace Cassis and will become the new core purple in the range. Encourage your customers to bring their creative kitchen flair to life with this purple hue. Visit the supplier page for more information on how to order this range.

Members also have the opportunity to explore colour through trend forecasting at Exclusively Housewares where Trend consultancy Scarlet Opus will be on hand to provide valuable insight into trends which will influence the homewares sector over the next few seasons.

Exclusively Housewares

Exclusively Housewares and Exclusively Electrical, held at the Business Design Centre in London, on the 11th-12th June 2019, has become the focus of the year for showcasing new products, Christmas collections and previews of Spring Summer launches in the Housewares, Tabletop and Small Domestic Appliances market.

Together with Exclusively Shows Bira Direct present a major joint initiative for 2019 in the form of the Exclusively Gift which will ensure a visit to the show is cost-effective to members. Bira members visiting the show can register to receive a £100 voucher to spend on any one order over £300, with anyone supplier at the show, when invoiced through Bira Direct.*

Trend forecasters Scarlet Opus will also return in 2019. Their trend displays, located in the atrium above Exclusively Electrical are a must see. Read the latest trend report here.

The ‘Exclusively Gift’ Voucher is one of many reasons that will draw buyers to this year’s show. Across the two-day show, visitors will see new products from over 125 exhibitors, including Bira Direct suppliers Amefa, Black + Blum and Taylor’s Eye Witness.

Register to receive your voucher


Colour trends from Bira Direct Suppliers

Find a selection of the latest colour trends from Bira Direct suppliers below.

Breville DiamondXpress 3100W Steam Iron – VIN401
3100W means your DiamondXpress is ready to go in under 30 seconds. The high constant steam will power through your ironing pile, and for stubborn creases, there’s a 200g steam shot.
The multi-directional wide soleplate moves effortlessly in any direction Ironing out more wrinkles with each glide.
Filling is quicker thanks to the large water inlet. The 400ml tank capacity means more ironing between refills.
Find out more about this supplier here
Luna Copper Digital Filter Coffee Maker – 24320

This coffee maker not only looks great but with improved coffee extraction technology, you’ll be creating barista style coffees in a matter of seconds.
The perfect finishing touch to any stylish kitchen worktop, the coffee maker’s 24-hour programmable timer means your delicious cup of coffee can be ready exactly for when you need it.
The auto keeps warm plate ensures your coffee stays warm for up to 40 minutes – allowing you the perfect time to savour each sip between fresh cups.
Find out more about this supplier here

Luna Copper Long 2 Slot Toaster – 24310
With an extra-long slot, this toaster is as unique in appearance as it is in performance.
Perfect for toasting a variety of bread sizes the long slot toaster also has faster toasting technology and adjustable browning control. The clever lift and look feature allows you to check on your toast without cancelling the cycle. The removable crumb tray makes it easy to clean up after use.
Find out more about this supplier here
Luna Copper Quiet Boil Kettle – 24280

Polished Stainless Steel Kettle with Stunning Copper Accents Designed to bring ease to your life, the Luna Copper Kettle has a perfect pour spout and quiet boil technology so you can make a quick cuppa’ in peace. The fast boil feature means you don’t need to wait around either, it has a generous 1.7L capacity and a water window which illuminates blue when boiling.
Find out more about this supplier here


Bira Direct Supplier RKW T81212GD Cerastone Forged Aluminium 3pc Pan Set lifestyle 2

3-Piece Gold Cerastone Pan

A stylish set of gold pans with a non-stick Cerastone coating.
Find out more about this supplier here

sass colour trend sass and belle bira direct supplier wholesale

Chasing rainbow water bottle

Stylish 500ml water bottle made from stainless steel.
Find out more about this supplier here

sass colour trend sass and belle bira direct supplier wholesale

Chasing rainbow

A feel-good rainbow design printed on a sky blue background. A vibrant set of storage cases.
Find out more about this supplier here


*Bira Exclusively Housewares T&C’s can be found here