Making visual impact through colour

Independent retailers are at an advantage over online shops when it comes to making visual impact. By utilising visual merchandising through texture, shape and colour retailers can create displays that influence customers spending habits.

Bira Direct supplier Le Creuset have created a new range introducing a new bold shade that retailers can take advantage of when planning their current ranges. The Ultra Violet range is inspired by the 2018 Pantone colour of the year.

Embodying a bold, free-spirited nature, Ultra Violet made an impact throughout 2018 as Pantone’s Colour of The Year: a key trend spanning across fashion, beauty and interiors alike. Now, this striking yet rich hue is truly making its mark with this trend set to continue on into the kitchen.

It’s the new colour for their cast iron cookware, stoneware oven-to-tableware, mills and textiles. The boundary-pushing shade will make any dish look delectable and is the perfect excuse to get creative in the kitchen.

The new vibrant purple shade from Le Creuset will replace Cassis and will become the new core purple in the range. Encourage your customers to bring their creative kitchen flair to life with this purple hue. Visit the supplier page for more information on how to order this range.

Members also have the opportunity to explore colour through trend forecasting at Exclusively Housewares where Trend consultancy Scarlet Opus will be on hand to provide valuable insight into trends which will influence the homewares sector over the next few seasons.

Exclusively Housewares

Exclusively Housewares and Exclusively Electrical, held at the Business Design Centre in London, on the 11th-12th June 2019, has become the focus of the year for showcasing new products, Christmas collections and previews of Spring Summer launches in the Housewares, Tabletop and Small Domestic Appliances market.

Together with Exclusively Shows Bira Direct present a major joint initiative for 2019 in the form of the Exclusively Gift which will ensure a visit to the show is cost-effective to members. Bira members visiting the show can register to receive a £100 voucher to spend on any one order over £300, with anyone supplier at the show, when invoiced through Bira Direct.*

Trend forecasters Scarlet Opus will also return in 2019. Their trend displays, located in the atrium above Exclusively Electrical are a must see. Read the latest trend report here.

The ‘Exclusively Gift’ Voucher is one of many reasons that will draw buyers to this year’s show. Across the two-day show, visitors will see new products from over 125 exhibitors, including Bira Direct suppliers Amefa, Black + Blum and Taylor’s Eye Witness.

Colour trends from Bira Direct Suppliers

Find a selection of the latest colour trends from Bira Direct suppliers below.

3-Piece Gold Cerastone Pan A stylish set of gold pans with a non-stick Cerastone coating. Find out more about this supplier here		Chasing rainbow water bottle Stylish 500ml water bottle made from stainless steel. Find out more about this supplier here		Chasing rainbow A feel-good rainbow design printed on a sky blue background. A vibrant set of storage cases. Find out more about this supplier here

*Bira Exclusively Housewares T&C’s can be found here