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Retail association to explore what makes retailers feel happy at this season’s Pure


The Fashion Association of Britain (FAB) will launch their happiness campaign at Pure London this July. The campaign will provide industry data on how happy, confused and angry they are about the retail industry they have built their business in.

Introducing the theme of FAB’s presence at the show, the Happiness Barometer will be in the entrance to the show and will measure visitor’s happiness out of 10 using sweets.

On FAB stand P17, retailers will have the chance to win an Apple Watch when they record their feelings on the Happiness Wall. Visitors will be asked to share what makes them happy, angry, confused and inspired on a number of key subjects that are currently topical for independent retailers.

Sarah Golden, Marketing and Membership Director at FAB said: “FAB has been making independent retailers happy since we were founded in 1899, offering services that help retailers feel secure, supported and free to be successful. We wanted to spread some of this happiness at Pure and hope it will also add a bit of fun and a short but welcome distraction from all the buying retailers will be doing!”

A ‘happy-inducing’ show offer will be available to those retailers who join the association at the show, with three-months free membership. Selected visitors will also be invited to the VIP Lounge and receive a FAB goodie bag. FAB will exhibit on Stand P17.

More information is available from bira.co.uk.

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