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We’re the British Agricultural and Garden Machinery Association (BAGMA)

A specialist division of the British Independent Retailers Association (Bira)

£20 note

As a member of BAGMA you’ll have access to a powerful community of dealers that benefit from collective strength.

For over 100 years we’ve been in the corner of independent dealers from the agricultural and garden machinery industry. And over that time we’ve built a network committed to the continuing success of every business we work with.

By being a part of Bira, we’ve been able to use their negotiation power to provide our members with preferential rates on a host of services that will undoubtedly benefit your dealership. From expert legal advice to pensions and business banking to card processing, there are many ways you will benefit – our services are designed to work around you.
From sole traders to multi-branch dealerships. We’ll take care of you.


Your membership benefits

Cost effective, industry specific technical training courses+

We've developed specialist training over decades of working with independent dealers. The wide-ranging course has been produced by working in conjunction with industry partners such as City & Guilds, the National Farmers' Union (NFU), Agricultural Engineers Association (AEA) and the HSE.

The courses are delivered by our own training specialists, manufactures or suppliers training staff, and BAGMA approved training.

Our courses include:

BAGMA Training

Unlimited legal advice and £50,000 indemnity cover*+

Get protection through Bira Legal, included in the cost of your membership. You'll receive:

  • Employment Law & HR advice
  • Health & Safety support
  • Commercial Law advice
  • Tax & VAT support
  • Legal Expenses Insurance (LEI)
  • HMRC inspection costs cover

You'll benefit from up to £50,000 indemnity cover* per claim and an online portal with templates including Contracts of Employment and Employee Handbooks.

"Having professional advice on hand to answer all questions is invaluable." - Emma Leah, RVW Pugh Ltd

Bira Legal

*Bira Legal advice must be taken from the start prior to acting to ensure you are eligible for the indemnity cover. Only available for members with no more than 275 employees. Insurance is provided subject to policy terms. You can download a copy of the Bira Legal Summary of Cover at

Card processing - low rates, big savings+

Our members can access rates usually reserved for businesses of over £30 million turnover. Benefits include:

  • No scheme fees
  • No authorisation fees
  • Free set up
  • 3 months free terminal rental
  • Next day cleared funds (when banking with HSBC)

Card processing

"We started using the service years ago as it was so competitive. We've had quotes since, but none are able to match BAGMA." - Keith Bigwood, Bigwoods Agri Limited, members since 1984

Preferential terms on products for your business through BAGMA Direct+

With access to over 2,000 brands and 200 suppliers, BAGMA members have access to a wide range of products from hand tools to hardware & DIY and security products and much, much more.

  • Power tools

    BAGMA members have access to preferential terms and exclusive discounts on all power tools through BAGMA membership. From drills, saws and screw-drivers as well as corded and battery-powered products. Shop from a wide range of power tool suppliers

  • Workwear & PPE

    Bira members can purchase a carefully selected range of Purchase personal protective equipment, workwear and clothing from Bira Direct suppliers such as Dickies.Explore Clothing, Workwear and PPE

  • Hand tools

    BAGMA Direct stocks a wide range of quality hand tools, for the DIY novice, enthusiast and for the trade professionals. Discover our wide range of hand tools

  • Discover BAGMA Direct

    We’ve negotiated special terms with a huge range of carefully selected suppliers across over 80 product areas. Take a look at product trends, promotions and rebates across the latest products in your industry.  Explore BAGMA Direct Product Suppliers.

You'll benefit from rapid account opening, 30 days (EOM) credit*, no trade accounts and preferential terms and exclusive discounts. Access your invoices digitally - any time, anywhere and on any device with Bira Direct Invoice Manager.

Purchase products for your agricultural, garden machinery or ground care machinery dealership and benefit from 30 days end of month credit (subject to T&C’s). Save money with better terms and pre-negotiated discounts on top brands such as Dickies, Draper Tools and Einhell.
Explore BAGMA Direct

You can bank on us+

BAGMA Bank was created specifically with BAGMA members in mind, over 60 years ago. We offer a wide range of financial services to help you grow such as:

  • Vehicle loans
  • Deposit accounts
  • Equipment loans

Click here to download the BAGMA Bank product pack

We're the only trade association bank in the UK so whether you're a small dealer or a nationwide business, you'll get a personal service like no other.

Discover BAGMA Bank

Specialist insurance tailored for your business +

BAGMA members have access to insurance that provides a policy to support their special needs, giving them greater peace of mind that their businesses are properly covered.

Working with Towergate Insurance, our policies cover protection for vehicles, stock, general machinery, tools and contents both at business premises and elsewhere.

All this, plus advice and support from specialists in the agricultural and garden machinery industries.

Specialist Insurance

Support, protect and grow your business with BAGMA
Make savings and get support through a membership built around you

Our members have access to benefits typically only available to bigger businesses. So, whether you’re new to the industry or your business heritage spans decades of experience, our unique services will benefit you.


The support you receive as a BAGMA member is similar to having a friendly and knowledgable head office that is always there to support you. They help us in fighting our corner on the national and international stage.

Bob Chapman - Bavenhill Mechanics Co. Ltd

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