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Welcome to the Pet Product Retail Association

The PPRA is the national trade association for independent pet product retailers in the UK, and as a specialist division of bira we have been supporting pet retailers since 2003.

In this growing retail market, it’s vital that pet retailers work together, sharing information and ideas to shape the future.

So if you’d like to be a part of a proactive community of like-minded pet product retailers and have access to benefits specific to the sector, just get in touch.


bira insurance

No two businesses are the same, so bira insurance offers bespoke retail solutions tailored to suit your specific needs. Enjoy greater peace of mind, without the hassle of endlessly searching for the right cover.

We’ve got you covered

Card processing

Improve the profitability of your pet product store by reducing the cost of card transactions.

Start saving

bira legal

Enjoy free legal advice and guidance from a friendly, dedicated team of lawyers, consultants and experienced advisers, including our own in-house bira legal team.

Get advice

Point of sale (ePOS) software

Vend’s best-in-class ePOS, multi-store retail, and inventory management software is perfect for independent pet product stores just like yours. Get the retail advantage to effortlessly sell, manage, report and grow your business in every way.

Find out more

I first found out about bira at a trade show over 10 years ago and I’ve been a member ever since! bira direct benefits my business by offering me discounts on most of the suppliers I use, meaning that we can make alot more profit.

Independent retail has changed in the past 5 years, it has become more challenging. However, being a member of bira means that I have someone on the end of the phone to speak to at any time.Keith Nichols of Northumbria Pets

Become a member