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Bira Bank’s exciting new partnership with Ford can help you save on your next vehicle.

As a result of recent feedback that we have been given, we are pleased to announce our new partnership with Ford Motor Company, one of the largest global vehicle manufacturers. Whether you are interested in purchasing a Ford car, van or require a whole commercial fleet upgrade, we can now offer Bira members a wide range of new Ford vehicles with discounts that can save you a significant amount of money.

If you are looking for a used vehicle due to the price range of new vehicles, don’t let this stop you from making an enquiry. Our discounts make purchasing a new vehicle a great deal more attractive, with prices that are comparable with used vehicles and with the bonus of new car benefits such as: warrantees, free premium body colours and free speed limiters (on selected vehicles). We can also arrange test drives over a period of two days to make sure that you are happy with the vehicle.

Why are Bira Bank partnering with vehicle manufacturers?

As your trade association bank, we are always looking for ways to help Bira members manage their finances. We do this by providing competitive savings products, affordable loans with low interest rates and, most recently, with discounts through our partnerships with vehicle manufacturers.

Having discussed our current offering with some of our members, it has come to our attention that you would like to see more partnerships, giving Bira members access to a wider range of vehicles and brands. We know that our members have different preferences when it comes to vehicle manufacturers and that it is often dependent on the type of vehicle they are looking for. Building stronger partnerships with a range of manufacturers means that more of our members will be able to benefit from the arrangements we have in place as their trade association bank.

Find out more

If you would like to find out more about how our partnership with Ford Motor Company can benefit you or your business, call David, Dave or Frank on 0121 446 6688 (option 4) and they will be happy to discuss your requirements and find a suitable solution for you. Alternatively, you can visit to find out more.

Discover your Ford discounts