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Exclusive New Vehicle Savings Available To Bira Members from Fiat Chrysler Automobiles

The Fiat Chrysler Automobiles (FCA) Affinity Program provides Bira Members access to exclusive savings on their range of new vehicles when financed through Bira Bank. Exceptional promotions are available on new Fiat, Alfa Romeo, Maserati, Abarth and Jeep cars, and the full range of Fiat Professional vans.

FCA offer an extensive choice of models to suit individual requirements and budget. Access to the Scheme, means you can now make exclusive savings on the iconic Fiat 500, one of the coolest cars on the market, the beautiful yet sporty Alfa Guilia, and the Jeep Grand Cherokee, the original luxury SUV.

The savings from FCA are available whether purchasing for private or business use, and will apply to the purchase of one vehicle or a whole fleet. If you do have a number of vehicles to replace, FCA will discuss requirements with you to provide the best deal possible at the time of order. Demonstrators can also be provided subject to availability.

Latest Discounts

CLICK HERE for details of the latest savings.


Bira Members, Bira Staff, and Bira Bank users. Family members of the above may also qualify. A limit of 4 new cars per calendar year may be purchased using the FCA Affinity Scheme offers.

There is no limit to the number of Fleet vehicles purchased for your business.

Fleet and private purchases must be financed by Bira Bank to receive these discounts.

Benefits of a Bira Bank vehicle loan
  • Promotional vehicle rates now on
  • 2.6% flat rate of 4.9%APR (based on 12 months)
  • Borrow from £5000 to £250000 over 12 to 60 months
  • No administration fees
  • No early repayment penalties after the initial 12 months of the loan
  • Quick decision process
  • Personal reliable service
  • Available on FCA cars and commercial vehicles

If you qualify for the discount, call 03330 048 048, Monday-Friday 9am to 5pm to speak to Dave, David and Frank who will be happy to discuss the exclusive discounts. Alternatively, you can email and we will get back to you as soon as possible.

Start saving on vehicles with Bira Bank

Bira members can login to access exclusive information and rates

If you’re already a Bira member and want to take advantage of this service, simply log in to view more information on how to get started.

If you’re not currently a Bira member, but you are interested in preferential member benefits, find out more by joining us.

Alternatively, you can contact our membership team on 0800 028 0245