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Helping retailers and suppliers thrive

What is it that makes bira direct so special?

bira direct isn’t just a buying group – it’s a not-for-profit company that puts money back into the independent retail industry through bira. Those funds contribute to us being able continue to offer our vital membership service, which help keep independent retailers in business and guarantee suppliers a distribution chain.

bira direct offers many incentives to our suppliers too such as discounted marketing support and advertising rates, regular offers, deals and promotions which we then send to retailers each and every month.

Put simply, it’s a successful service that works for all.