Looking to drive footfall to your shop?
We are forecasting trends and continually identifying winning products that will drive customers into your shops across more than 2,000 brands and 180 suppliers. Find offers and trends from suppliers in the DIY & Hardware, Gifting & Lifestyle as well as those who concentrate on Homeware and Cookware, with exclusive deals to help you achieve more margin and drive footfall.
When we launched bira direct we were focused on opening up a world of trading opportunities for you, the retailers, and the many hundreds of suppliers that are in the market. We now have over 180 suppliers, and more than 2,000 associated brands in our offering, providing our you access to thousands of products and hundreds of exclusive deals.
Don’t miss out
The countdown begins to the biggest footfall driving event of the season.
- Exclusive offers you won’t be able to get from other buying groups
- Prices frozen for repeat orders for three months
- As a user of bira direct you’ll also benefit from pre-negotiated terms, reduced carriage, regular offers and instant credit*
We’re pleased to say that we’ve got some of the biggest names in retail providing you fantastic offers each and every week.
And not only are the offers (and the prices) great, there’s also a commitment from all our suppliers to freeze their prices for you throughout the duration of the Footfall Drivers campaign. So, if you buy something and it flies off your shelves, you can reorder for the exact same price you paid to start with.
Join the biggest footfall driving campaign of the year. Complete the form below to take advantage of all campaign promotions and unlock your bira direct product trend mini guide for AW18.
How does it work?+
We’ve spent time thinking about how we make this as easy as possible for you, our members. We’ve created a simple promotion code approach. On our offers page, you’ll see the available offer we have on any given day. And we’re planning on having three offers from different suppliers every week. All you need to do is download the promotion code from the email we send you within 24 hours and then you have 7 days to redeem the offer.
How will I be notified when a new offer is available?+
We’ll keep in contact via email as much as possible, but we don’t want to clog up your inbox, so we would encourage you to keep checking back on the site, and also follow our social media accounts. They will be the most up to date way to stay in the know. Follow or like us on our social media accounts to find out what fantastic offers we’ve got for you at that time.
How do I redeem a Footfall Driver promotional offer?+
Please complete the sign up form. A promotion code will then be emailed to you and you can then start ordering with the discounted rate for that specific bira direct supplier.
Please make sure you have your membership number and the promotion product code to hand when ordering from a bira direct supplier.
How many promotions can I redeem?+
You can redeem as many offers as you wish. Please note that there will be a different promotion code for each supplier.
Once I purchase a promotional product, how long is that product price secured for?+
Not only are the offers (and the prices) great, there’s also a commitment from all our suppliers to freeze their prices for you throughout the duration of the campaign. So, if you buy something and it flies off your shelves, you can reorder for the exact same price you paid to start with.
Where can I find bira direct supplier contact details?+
If you haven't already, please login to the bira website.
Once logged in, you can find a list of all bira direct suppliers on the supplier directory page. Simply click on the supplier logo to view all details of your selected supplier.
Alternatively, please refer to your hard copy membership directory guide.
Terms and conditions+
1. By registering your interest on the bira direct website you confirm to opt in to the ‘Footfall Drivers’ promotion.
2. By buying through bira direct you automatically opt in to the ‘Footfall Drivers’ promotion.
3. You must be a member of bira to take part in the ‘Footfall Drivers’ promotion.
4. bira direct has the right to change offers at any time.
5. The ‘footfall drivers’ promotion is subject to bira direct terms and conditions and all bira policies.