Explore footfall driver product promotions
We’re delivering bira members with our latest offers and trend forecasting information.
We’ve specifically negotiated selected seasonal offers to temp your customers to fill their baskets.
Get started: If you haven’t already, make sure to sign up to receive the latest trends and winning product promotions* for the rest of the year, straight to your inbox.
Sign up to access all promotions
*You only need to sign up once.
Keep up-to-date with bira direct promotions and product trends on social media
Frequently asked questions+
Get answers to your frequently asked questions on bira direct’s Footfall Driver promotions and retail insights.
How will I be notified when a new offer or product trend information is available?
We’ll keep in contact via email as much as possible, but we don’t want to clog up your inbox, so we would encourage you to keep checking back on the site, and also follow our social media accounts. They will be the most up to date way to stay in the know.
How do I redeem a footfall driver promotional offer?
Please use the sign up form to sign up to our footfall driver newsletter. All promotions and trend information will be emailed to you. You can then start ordering with bira direct suppliers at the promotion price.
Please make sure you have your membership number to hand when ordering from a bira direct supplier.
How many promotions can I redeem?
You can redeem as many promotional offers as you wish, while stock lasts.
Terms and conditions
1. By registering your interest on the bira direct website you confirm to opt in to the ‘Footfall Drivers’ promotion campaign.
2. By buying through bira direct you automatically opt in to the ‘Footfall Drivers’ promotion.
3. You must be a member of bira to take part in the ‘Footfall Drivers’ promotion.
4. bira direct has the right to change offers at any time.
5. The ‘footfall drivers’ promotion is subject to bira direct terms and conditions and all bira policies.