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For retailers:

On average our members can save over £1,500 per year when buying stock through bira direct!
Start using bira direct

How it works
Buying stock for your business is really straightforward with the bira direct service.

As soon as you’ve chosen a supplier from our list, get in touch with them and follow these five simple steps:

  • Place your order with the supplier and quote your bira membership number
  • Ask for your order to be invoiced via bira direct Ltd
  • Take delivery of your goods
  • Your invoice will be sent from the supplier to bira direct, and we’ll pay it for you
  • We then invoice you, and you pay us direct – it couldn’t be easier

To find out more about our great range of suppliers just use our online buyers guide. You can search by supplier name or product type. You’ll also find your current Supplier Directory in your bira membership Directory.

How you’ll benefit
  • Improved buying terms compared to those you can achieve individually
  • Complete control of your buying
  • Rapid account opening – your bira membership number is your key
  • Extra everyday discounts from all of our suppliers
  • Lower minimum carriage paid orders for new and repeat orders
  • The option of rebate schemes where possible
  • Exclusive promotions, product trends and discounts
  • 24/7 website access to all the suppliers and offers

We offer rapid account opening so you can start saving right away when buying your stock through bira direct.

I am already a Bira member and I want to start taking advantage of Bira Direct pre-negotiated supplier deals.

  • Call the accounts team on 0800 028 0245 to notify them that you would like to set up a Bira Direct buying account. You only have to do this once – before the very first time you would like to order through Bira Direct.
  • If you would like to switch your current invoicing to Bira Direct just fill in the simple form below.

Switch invoicing

  • Login to the website any time to access supplier contact information and details on how to order.
  • You can find a full list of  the latest Bira Direct suppliers, discounts and exclusive promotions on the online supplier directory page. Search by supplier or product type to find the stock to suit your business.
  • If you are already a Bira member, you’ll have received a printed membership directory where you can also find Bira Direct supplier information.

I am not yet a bira member, but I would like to buy stock through bira direct, at exclusive discounted prices.

Speak to our membership team for more information on how to join bira and take advantage of bira direct supplier discounts.

t: 0800 028 0245
Join bira today

For us it’s about ensuring we offer the very best service to our members, not just in terms of bagging you bigger discounts, but across the board.

To help you do that, you can count on as much back office support as you need from us, whenever you need it.

When it comes to buying stock for your retail business, there’s a lot to consider. Do you go direct? Or do you go through a buying group? As an independent business this can be a long and complicated process. From opening numerous accounts, to negotiating the best deals for your business, to choosing a buying group that actually cares about your interests, not their own. It’s a minefield!

If you choose bira direct, you don’t need to worry about any of that, because we do all the hard work for you. You’ll enjoy bigger savings on leading brands, streamline your entire invoicing process, and get to spend more time doing what you enjoy – running your business.

We work with some of the UK’s leading suppliers, and will continue strengthening that group across all retail sectors. The stronger our offering, the more members will take advantage, the better it becomes for the independent retail sector.

Products for your business
Savings on products every member's business can benefit from

bira direct have negotiated terms with suppliers which can benefit ALL of our members! Many know of us as providing hardware and cookware products but did you know we also supply:
• Giftware (up to 30 of our suppliers)
• Kitchen appliances
• Stationary for home and office
• Bulbs and luminaires
• Pet food
• Seeds for your garden
• Luxury food items … and many more

bira direct helps us with our invoicing where we can order from many suppliers and it all comes in one invoice, which saves us a lot of time.

Lauren Siddle - Sands of Penrith

Terms and conditions +


bira direct Limited agrees to supply on a brokerage basis via Suppliers, goods/services to the Customer on the following terms and conditions to the exclusion of any other terms and conditions and which may only be varied by agreement endorsed under the authority in writing of a Director of the Company. No employee of the Company or Supplier has authority to waive or vary these terms and conditions other than a Director of the Company in writing.

Terms of Payment

  1. The due date for payment will be end of month following date of invoice and shall be of the essence.
  2. Payment is due to the Company and not to the Supplier or any other third party. Any payment made to any third party will not discharge the debt and it is the Customer’s responsibility to reclaim any such payment from the third party.
  3. Payment sent without a remittance advice will be allocated against the oldest invoicing on the account.
  4. Where an invoice is in dispute in part and the Customer has notified the Company of the query, the undisputed portion of the invoice should still be paid on its due date and should not be withheld.
  5. Interest at 3% over Lloyds Bank Base rate for the time being is chargeable on overdue accounts, together with reasonable recovery costs incurred in collecting payment of overdue sums.
  6. Credit limits and facilities will be set by the Company and subject to the provision of such financial information as the Company may request. Credit limits and facilities may be withdrawn at any time. The Customer specially agrees that the Company may obtain credit checks from its preferred Credit Reference Agency from time to time.



Prices are those ruling by Suppliers at the time of delivery or collection.


The Company accepts no liability for any quotations or offers made by Suppliers


All goods supplied by Suppliers are the property of the Company until all monies due to the Company are paid in full. The Customer shall hold them identified accordingly as bailee and grants an irrevocable licence to the Company’s agents to enter on to the Customer’s premises for the purpose of repossessing the Company’s goods.


The Company accepts no liability for any deviations from delivery promises made by the Suppliers.


Liability for quality in goods supplied remains with Suppliers and the Company accepts no liability to the full extent permitted in law under the Unfair Contract Terms Act 1977. Where a Customer shows that there has been a breach of the required quality standards when in receipt of goods they should approach the Supplier direct in the first instance in accordance with the Supplier’s written procedure. The Company undertakes on receipt of a full report together with all evidence available to use its best endeavours to secure appropriate remedial action from the Supplier where this has not been forthcoming.

Returned Goods

The Company accepts no liability for any returned goods. If the occasion ever arises to return goods these should be direct to the Supplier in accordance with the Supplier’s procedures.

Shortages/ Damaged goods

Where any goods are not delivered within 7 days of invoice date or are delivered short or damaged, the Customer must notify the carrier, the Supplier and the Company immediately in writing preferably by fax or Email. The Supplier must also be informed in writing in the event of short delivery, damage or defect. The Company as broker accepts no liability but on receipt of full report and all available written evidence undertakes to use its best endeavours to assist where problems are encountered.

Safe Use

Customers have a duty to store/use/operate all goods supplied in accordance with Supplier’s instructions for safe use and to ensure that all such instructions are conveyed effectively to any persons using the goods. Suppliers have a duty to provide Customers with full instructions for safe use.

Selective Distribution

bira direct will do what is reasonable to ensure that all opportunities to stock a supplier’s range of products are applied. A bira direct supplier may, on occasion, due to existing stockist coverage within a geographical area, town or postcode, be unable to supply a bira retailer with either all or part of their range.