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Range Builders

Over 50 new suppliers added in 2019!

Providing your business with a diverse product range, so you can deliver a truly unique in-store retail experience.

Build your businesses product range with Bira Direct’s Range Builders. Providing your business with a diverse product range, so you can deliver a truly unique in-store retail experience.

Choose Bira Direct for your product buying needs. We have everything you need to build your business product ranges, from energy efficient DIY & Homeware products to travel-inspired cookware and hand made gifts.

DIY, Cookshop & Homeware
Maximise profits with add-on products
Increasing your customers spend by encouraging impulse purchases are a key way to maximise your profits.
Products made in the UK
Consumers are becoming more about of the environmental impact of product manufacturing and are being to look for locally made products.
Home & Gift
A new take on Art Deco – New Deco
As we reach the 2020s we see the 1920’s influence across home and giftware.

Cleaning is cool
The rise of clean-influencers on social media has seen cleaning products fly of the shelves for retailers.
DIY & Hardware
The future of the power tool market.
Ever wondered what’s next for the DIY & Hardware sector? If the answer is yes, then don’t miss out on new developments that encourage customers to buy into full ranges.
Home & Gift
Product ranges providing a sense of wellness.
New ranges in the Home and Gift sector will provide style through simplicity, to create a calming and meaningful life for consumers.

Home & Gift
Dare to be different
Think vibrant colours, clashing prints and unique products, providing a fresh take on the home and giftware market in 2020.
DIY & Hardware
Unique DIY and Hardware products you need to know about.
Get the latest products and trends in upcycling, products made with recycled materials, energy-efficient products, wildlife conservation opportunities and more.
Cookware & Homeware
Keep up with deals on well-known cookware and houseware brands
It’s time to top up your kitchen basics, diversify with luxury bathroom products and explore travel-inspired cookwares and housewares.

Gifting & Lifestyle
Make the moment with unique Gifting and Lifestyle products
Looking to provide the perfect last-minute purchase or encourage your customers to spend time with each other. Here is the perfect product range for your business.

Over 200 suppliers, across a diverse range of products, all with pre-negotiated preferential terms.

Members can login to access Bira Direct buying group benefits as part of their membership.

If you’re already a Bira member, login today to view supplier deals and other member benefits.

If you are not yet a Bira member but would like to build your product ranges through Bira Direct, or take advantage of Bira’s other member benefits, why not join today?

Alternatively, you can contact our membership team on 0800 028 0245