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Range Builders

Over 50 new suppliers added for 2019 so far!

Providing your business with a diverse product range, so you can deliver a truly unique in-store retail experience.



Build your businesses product range with Bira Direct’s Range Builders. Providing your business with a diverse product range, so you can deliver a truly unique in-store retail experience.

Choose Bira Direct for your product buying needs. We have everything you need to build your business product ranges, from energy efficient DIY & Homeware products to travel-inspired cookware and hand made gifts.


DIY & Hardware
Unique DIY and Hardware products you need to know about.
Get the latest products and trends in upcycling, products made with recycled materials, energy efficient products, wildlife conservation opportunities and more.
Cookware & Homeware
Keep up with deals on well known cookware and houseware brands
It’s time to top up your kitchen basics, diversify with luxury bathroom products and explore travel inspired cookwares and housewares.
Gifting & Lifestyle
Make the moment with unique Gifting and Lifestyle products
Looking to provide the perfect last minute purchase or encourage your customers to spend time with each other. Here is the perfect product range for your business.

Over 200 suppliers, across a diverse range of products, all with pre-negotiated preferential terms.

Members can login to access Bira Direct buying group benefits as part of their membership.

If you’re already a Bira member, login today to view supplier deals and other member benefits.

If you are not yet a Bira member but would like to build your product ranges through Bira Direct, or take advantage of Bira’s other member benefits, why not join today?

Alternatively, you can contact our membership team on 0800 028 0245
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