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Cleaning is Cool
Housewares

The rise of clean-influencers on social media has seen cleaning products fly of the shelves for retailers.


Cleaning is Cool

Cleaning has become cool in 2019 with instagram stars such as Mrs Hinch and TV personalities such as Marie Kondo with hordes of social media followers heading to the shops to buy the latest cult cleaning products.

The trend has no sign of slowing down as we head into 2020, with a focus on products that are built to last and that wont break the bank.

Placing complimentary products together will increase basket spend as customers purchase products and tools to complete their spring clean.

We’re working together with Bira Direct suppliers to offer inspiration to build your range for 2020.


Build your housewares range with suppliers such as Addis and JVL


Bira Direct | Range Builders | Cleaning is CoolNew bamboo Range by JVL
View JVL’s Supplier page
Bira Direct | Range Builders | Cleaning is CoolNew bamboo range by JVL
View JVL’s Supplier page
Bira Direct | Range Builders | Cleaning is CoolNew bamboo range from JVL
View JVL’s Supplier page

Bira Direct | Range Builders | Cleaning is CoolScour Daddy by Evo Lifestyle Products
View Evo Lifestyle Products’ Supplier page
Bira Direct | Range Builders | Cleaning is CoolSponge Daddy by Evo Lifestyle Products
View Evo Lifestyle Product’s Supplier page
Bira Direct | Range Builders | Cleaning is CoolScrub Mommy by Evo Lifestyle Products
View Evo Lifestyle Products’ Supplier page

Bira Direct | Range Builders | Cleaning is CoolScrub Daddy by Evo Lifestyle Products
View Evo Lifestyle Products’ Supplier page
Bira Direct | Range Builders | Cleaning is CoolNew Addis eco range
View Addis Supplier page
Bira Direct | Range Builders | Cleaning is CoolUnder the sink organiser by Addis
View Addis’ Supplier page

Bira Direct | Range Builders | Cleaning is CoolSorbo scourers from George East Housewares
View George East Housewares Supplier page
Bira Direct | Range Builders | Cleaning is CoolMicrofibre cloths from George East Housewares
View George East Houseware’s supplier page
Bira Direct | Range Builders | Cleaning is CoolSorbo washing up brushes from George East Housewares
View George East Housewares’ supplier page

Bira Direct | Range Builders | Cleaning is CoolHandy Baskets from Whitefurze
View JVL’s Supplier page
Bira Direct | Range Builders | Cleaning is CoolCaddy Baskets from Whitefurze
View Whitefurze’s Supplier page
Bira Direct | Range Builders | Cleaning is CoolKitchen Caddy from Whitefurze
View Whitefurze’s Supplier page


On average our members can save over £1,500 per year when buying stock through Bira Direct!

Bira members get access to exclusive information and preferential terms.

If you’re already a Bira member and want to take advantage of this service, simply login today to get started.

If you’re not currently a Bira member, but you are interested in preferential member benefits like the Bira Direct buying group, find out more by joining us.

Alternatively, you can contact our membership team on 0800 028 0245
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