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Range Builders


Explore kitchen basics, luxury bathroom products, travel-inspired cookware and housewares and deals on well-known brands

Kitchen basics and travel inspiration spark conversations in cookshop and housewares

Bira’s new service Maybe* has picked up on conversations on social media about cookshop and housewares and has highlighted a demand for reliable brands at competitive price points.

Consumers tend to talk about purchasing kitchenware when they move to a new house which may influence their purchasing decisions towards buying the basics over shopping for high-end products.
Consumers are also making noise over travel’s influence in their cookshop and housewares conversations with focus on luxury materials and boutique finds.

Start building your cookware product ranges with suppliers like EPE, Addis, Pendeford and Villeroy & Boch.

The Enamel Range by Pendeford Houseware
View Pendeford supplier page
Fold Flat Basket by Addis Housewares
View Addis Housewares supplier page
Kitchen Caddy by Addis Housewares
View Addis Housewares supplier page

It’s My Love Range cookware by Villeroy & Boch
View Villeor & Boch supplier page
Delilah Range by Dartington Crystal
View Dartington Crystal supplier page
Metro Chic Range by Villeroy & Boch
View Villeroy & Boch supplier page

On average our members can save over £1,500 per year when buying stock through Bira Direct! 

Bira members get access to exclusive information and preferential terms.

If you’re already a Bira member and want to take advantage of this service, simply login today to get started.

If you’re not currently a Bira member, but you are interested in preferential member benefits like the Bira Direct buying group, find out more by joining us.

Alternatively, you can contact our membership team on 0800 028 0245

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