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Share what makes you happy at this season’s PATS

The PPRA, bira’s specialist division for pet product retailers, will be spreading a little happiness on Stand G59 at the biggest-ever PATS show, at Telford International Centre on September 25-26. Retailers will have the chance to win an Apple Watch when they record their feelings on the PPRA’s Happiness Wall.

Visitors will be asked to share what makes them happy, angry, confused and inspired on a number of key subjects that are currently topical for independent retailers.

The PPRA will be on hand to spread some happiness at an ‘open meeting’ over lunch on Sunday 25 September. A first for PPRA members, the meeting will include speakers discussing the latest trends and new products and will be a great opportunity to network with other retailers from the industry.

This season’s PATS has over 180 companies showcasing their products. It’s the ideal event for pet retailers, vets, groomers, farm shops, and garden centres to decide what products to stock over the next year with hundreds of items being exhibited, many of which are new launches.

“There will be so much to see and do over the two days of the show,” said organiser Annie Foord. “It’s great to see the pet industry come together for this major event, and visitors can be sure of meeting representatives from all the leading names as well as many new ones.”

PATS New Product Showcase is one of the event’s most popular features. Products entered into the Showcase will be judged by a panel of independent pet retailers on the first day of the show to decide the winners of the New Products Awards.

Anyone wishing to attend the PPRA’s open meeting should contact or for more information about the show visit