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Bira joins National initiative to Love Local on 14th February

Bira in collaboration with is encouraging people to support their local businesses on the 14th of February for ‘Love Local Day’ – Love Local Day is one of the first events for a national campaign declaring 2020 The Year to Support Local.

Love Local Day will be centred on sharing the love of all things local. On 14th February, one business will receive a bouquet of flowers as a token of appreciation from the community. To decide which business should receive the bouquet, locals are being invited to nominate their favourite local business online (OPTIONAL or in person at LOCAL OUTLET) by 12th February 2020. Nominations can be made on and the nomination deadline is 12th February 2020.

Andrew Goodacre, CEO of Bira said “We are delighted to be joining in the 2020 Support Local campaign as it will give us all a chance to show our love for our many local businesses that provide convenience and services locally for us all to enjoy.”

Dr Jackie Mulligan, Founder of ShopAppy who is leading the national 2020 Year to Support Local campaign adds “It has been a challenging last decade for our town centres and high streets, but we know there is tremendous love for local businesses in our communities. So this decade we are championing localism. This is the first in a series of activities being planned to encourage people to support local – and will highlight the importance and positive impact these businesses have in the life of our communities and commercial hearts.”