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Shop Local

We champion the independent retailer 365 days a year

Our Shop Local campaign helps highlight the value of shopping on your nearby high street. We are on a mission to encourage shoppers to spend more with independent shops like yours; shops that make high streets and towns diverse and interesting.

We’d love to hear from you! Do you have a local initiative that would benefit from linking up with us? Let us know and we’ll do what we can to help generate more footfall, more coverage and ultimately more sales, which helps your local area to prosper.

So, what can you do to help?

The Bira says Shop Local window stickers are a great way to promote the ‘local is better’ message. They have been designed for independent retailers to display, regardless of whether or not they are members of the British Independent Retailers Association (Bira).

If you own a shop and would like a sticker in your window just let us know and we will send one out free of charge. Please contact us by emailing or calling 0121 446 6688.


Shop Local window sticker request

Show your support for independent retail and the diversity it brings to our high streets with a Shop Local window sticker.

    By checking I confirm that the information provided will be used to manage and operate your account, and provide you with information which we believe may be of interest or benefit to you. For more information, please visit the bira policies page.


Find out more about the consumer-facing campaign here.