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Stars Underlines celebrates 10th year

Stars Underlines Best Shop Awards reveals its plans for the 10th edition of the only intimates and lingerie retail awards in the UK and Ireland.

On 15th November visitors will attend a fun-filled evening with cabaret and singers at the world-famous Café de Paris in the heart of London’s West End.

LYCRA® is headline sponsor, with other sponsors including Anita, Wacoal, Panache, Bravado! Designs, Melas Group, Eurovet and Lise Charmel and supported by the Fashion Association of Britain (FAB), a division of bira.

The jury is comprised of some of the best known brands in the British market: Anita, Chantelle, Charnos Hosiery, Charnos Lingerie, Empreinte, Gottex, Jonathan Aston Hosiery, Lascana, Lepel, Levante Hosiery, Lise Charmel, Maison Lejaby, Maryan Mehlhorn Beachwear Group, Moontide & Piha Swimwear, Panache, Passionata and Wacoal.

As well as shop awards including Boutique Style, Personal Touch, Concept and Best Newcomer there are special categories for department stores (independently owned), mastectomy specialists (Special Care), Legwear Retailer of the Year and e-commerce excellence.

For the first time in 2018 Underlines will also play host to brand awards with 5 special categories, judged on their SS2018 collections:

Best sports bra/athleisure



Nightwear & Loungewear

Shapewear & Legwear

The Awards bring together retailers from all across the UK and the Republic of Ireland to a star-studded evening.

The event is held annually in other countries with partner magazines: Stelle dell’Intimo (Linea Intima of Italy); Sterne der Wasche (Sous of Germany); Best of Intima (Intima of the USA) and Top 100 (Intima France).