Contact us | Membership Enquiries 0800 028 0245 | Search

The Unexpected Benefits of In-store Public Wifi


There’s no doubt that the world is addicted to the internet. Many people are connected to the net all day, every day. This is something that some business owners are leveraging to their advantage. Many business owners focus on customer satisfaction as one of the major keys to success, yet so often these same business owners turn their nose up at public wifi. It offers a convenient line to friends, family and the internet at large. Customers don’t want to be disconnected when they walk into your shop and the recent market research suggests that customers spend more time, and money, in shops that let them stay connected. It’s not surprising that free wifi has been incorporated in many big chain businesses. But independents are missing out.

Here are three reasons why free wifi can really help your in-store experience, bring in more customers and keep them happy.

Attract More Customers

Having an internet connection makes people feel more comfortable. Customers will feel more at home in a store that doesn’t break their connection to the web, to their friends and family. It’s no surprise that customers tend to stay longer in places where free Wi-Fi is offered. Comfortable customers are also more likely to recommend you to their friends. This means more foot traffic into your business and more happy customers to continue the good word of mouth to other shoppers.

Another Means of Marketing

Something that isn’t often thought about with public wifi is the mechanism by which your customers sign in to your wifi. Some wiifi providers let you customise a landing page for your business. This lets you show different real-time offers to customers as they’re signing in. This is another dimension to your marketing you can use to show shoppers the products they might have missed walking around your shop. You can even use your wifi service to complement your in-store experience, expanding your marketing space for customers that use your public wifi.

Let Your Customers Spread the Word

With access to wifi in your shop, your customers will be able to connect with their friends, family and the random strangers that they’ve added on Facebook. This means they’ll be talking to all these people while they’re inside your shop, surrounded by your products. Letting your customers talk to their friends while they’re in your shop means you’re letting them talk about you. You’re letting them share photos of your products to their social media. You’re letting them spread the word about your shop. And what’s more, if they’re in your shop, they probably fit your customer profile. This means their friends, that they’ll be spreading the to, are also likely to be your kind of customer.

 

Source: SaveTheHighStreet. bira is a proud supporter of STHS, for more information visit SaveTheHighStreet.org.

Top