In the second part of our series with Pointy from Google, we’re looking at the rise of ethical shopping.

2020 was a challenging year for everyone and many people are taking the time to consider what matters most to them. This is reflected in shopping habits too, as shoppers are increasingly looking to support businesses that have similar values to them.

This means a rise in interest around sustainability and ethical shopping. Find out more about what that means and how you can showcase your values by logging in and clicking on the button below:

Retail Trend 2: The rise of ethical shopping

 About Pointy from Google

Thanks to Pointy from Google for teaming up with us for this short video series. Pointy from Google helps you to attract nearby shoppers to your store by displaying your products on Google. As we have teamed up with Pointy, the service is free for Bira and BAGMA members.

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