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Welcome to Bira, where independent retail shop owners come to save time and money.  

Get over 40% off retail membership*

Are you harnessing the power of social media in your business?

Understand how social media could transform your business and learn how to turn social media conversations into increased footfall and sales on demand, in the latest Social Media course from Bira Training, in partnership with Maybe*.

Drive sales through social media

We're giving away £1,000

Simply enter the prize draw to win £1,000 by getting a no-obligation quote from Bira Insurance. You'll get a report on the best combination of cost and cover for your business, and 2 entries into the prize draw when you enter before the 1st of November.

Future-proof your business

Learning to tackle the changing retail landscape can be tough, but as a member of Bira, you’ll benefit from our national voice and pre-negotiated preferential rates on a range of essential services, providing you with better value for money and reducing your business costs. Whether you're a start-up or have been in business for decades, signing up to our newsletter is the first step to improving business productivity, saving time and thousands of pounds each year.

Building your product range has never been easier

Build your businesses product range with Bira Direct’s Range Builders. Providing your business with a diverse product range in gifting & lifestyle, DIY & hardware, cookware & homeware and much more, so you can deliver a truly unique in-store retail experience.

Our specialist sectors

As well as becoming a Bira member, you could choose to join one of our five divisional trade associations at no extra cost, providing you with access to industry-specific information, resources and product knowledge.

Find out more