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Celebrating 120 years of
supporting independent
retail businesses

About us

Future-proof your business

Learning to tackle the changing retail landscape can be tough, but as a member of bira, you’ll benefit from our national voice and pre-negotiated preferential rates on a range of essential services, providing you with better value for money and reducing your business costs.

Whether you’re a start-up or have been in business for decades, exploring our bira member benefits is the first step to improving business productivity, saving time and thousands of pounds each year.
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We’ve got you covered

Unique insurance tailored to your independent shop.

Be confident that by choosing bira insurance you’re covered by the only
retail insurance scheme that’s approved by bira and exclusive to members.

Meet our Members

Our members are the reason we exist and everything we do is to support and enhance our members’ businesses, but don’t take our word for it. Hear what some of our members have to say about their reasons for being part of the bira community

New trends. Exclusive offers.
Winning products.

Receive the latest retail trends and exclusive promotions from bira direct DIY & Hardware, Cookshop & Houseware and Gifting & Lifestyle suppliers, that will drive footfall to your independent business in 2019.

Our specialist sectors

As well as becoming a bira member, you could choose to join one of our five divisional trade associations at no extra cost, which cover a range of specific industry sectors. A big benefit of these divisions is that they have their own dedicated committee, which in turn gives you a greater voice and allows you share specialist trade information and product knowledge.

Find out more