Join Bira today


Hello. We are the British Independent Retailers Association. But you can call us Bira.

Why choose Bira?

Here at Bira, we have been at the forefront of representing and supporting the independent retail sector since 1899.
We continue to exist to stand up for independent retailers in the UK, to hear their concerns, understand their challenges and act on their behalf.

Who are our Members?

We represent thousands of members across the UK, representing gardening to gifting and everything in between, single retail outlets, small chains to large department stores, from start-ups to established businesses.

View our testimonials


How can Bira help retailers like you?

We listen to what you say matters most and make sure your voice is heard in Government to influence public debate and shape new legislation.

We are a proactive, practical, and thoroughly modern trade association focused on your success. We help protect and grow your business through access to over 30 essential business benefits, such as: 

  • Access to over 2,000 brands through our buying group
  • Bira Direct Free legal, HR and Health and Safety advice through Bira Legal
  • Preferential card processing rates and payment solutions from Global Payments
  • Specialist insurance delivered by our partner Expression Insurance.
  • Sell your products on our specialist online marketplace Neartoo
  • User-friendly sales and marketing solutions

Whatever your business, the member benefits that you’ll receive will help reduce your business costs while offering you better value for money on services that help you to tackle the changing retail landscape.

See all our benefits here  See us campaigning and in the press

This membership is perfect for any type of retail business in the UK. You'll get access to all Bira member benefits including:

  • Legal advice and protection - Unlimited legal advice and £50,000 indemnity cover*
  • Product buying - Choose from over 160 suppliers and save on over 2,000 brands when purchasing stock through Bira Direct. COMING SOON: New easy to use ordering portal!
  • Business insurance -  Specialist cover for independent businesses with the quickest online buying experience you can find!
  • Card processing rates - Competitive preferential rates with no PCI compliance fees and no authorisation fees for Bira members
  • Savings and Loans - Unique financial support and personal customer services from Birmingham Bank
  • Industry insight - The latest industry news, events and legislative updates straight to your inbox with the Bira newsletter
  • & much more - see all benefits here 


Join Bira as a Gold Member

If you are looking for an easy connection to multiple suppliers, trade discounts, rebates and promotionsBira Direct Guest membership will give you access to our Buying Group - Bira Direct.

With this membership you will get the following:

  • Access to large trade discounts, rebates, rewards and exclusive discounts through our very own buying group, Bira Direct. 
  • Access the latest promotions designed to save you money.
  • 30 days EOM credit availability*
  • Online purchasing app Bira Direct Plus 
  • Easy to use digital, central invoicing management with online statements
  • Regular newsletters containing the latest industry information
  • Access to our membership team

*Subject to credit check 

Join Bira Direct as a Guest

Join Bira as a Supplier

We're always on the lookout for quality suppliers in all product sectors to deliver unique products to our members.

We recommend speaking with a member of our team about becoming a Bira Direct Supplier as completion of our online application form will not guarantee Bira Direct Approved Service Partner Status. 

Enquire about becoming a Bira Direct supplier 



Join Bira as an Associate

Associate membership is for BID's, service providers, training partners and related industry bodies.

We recommend speaking to a member of our team to discuss various Associate membership categories prior to completing our online application.

Contact our Membership Team on 0121 446 6688.

Group Membership

Through a group membership with Bira, we'll help you to strengthen your offering with additional support and valuable benefits to the retailers in your group or BID. We recommend speaking to our membership manager to discuss your membership options.  Click on the button below to fill in the short form to express your interest and we'll get back to you in no time!

Complete our Group Arrangement Form


Re-join Bira

If you are thinking of re-joining Bira please contact our membership team

Call:  0800 028 0245



Everything you need to know about Bira membership can be found in our Frequently Asked Questions.


Find your answer here

Still got a question?

If you need help with finding the right membership package for you or your business, please get in touch with our dedicated membership team by

Call: 0800 028 0245