Keith Nichols and his team at Northumbria Pets in Alnwick knows the local market better than anybody. Their response to increased competition has been to specialise in exclusive products delivered with a professional yet friendly advice and service.
Northumbria Pets first came across bira in 2006 at a trade show event and has been a member ever since, taking advantage of bira direct’s pre-negotiated terms and discounts with suppliers. In the September 2017 addition of the Bira member magazine, Keith said he is always ready to try something innovative and a bit different to keep customers - and their animals - interested.