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About us

Independent. Together.

We’re the British Independent Retailers Association, but you can call us bira. For the past 118 years we’ve been in the corner of independent retailers across all kinds of industries. Over that time we’ve built a support team committed to the continuing success of every business we work with.

We work with over 6,500 independent businesses of all sizes, and it’s our goal to make every member to feel supported, informed and inspired. We’re here to offer help you didn’t even know you needed.

By joining bira you’ll receive access to a wealth of business benefits, from free legal advice to preferential card rates, business banking to specialist insurance, tax accountants to music. There’s strength in numbers, so we are also able to offer exclusive rates and discounts that we negotiate on behalf of our members with over 180 suppliers representing approximately 2000 associated brands across a range of retail.

But don’t just take our word for it. Our members are our greatest advocates, and you can find out more about how they benefit from bira membership here.

You take care of business, we’ll take care of you.

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Representing independent retail

We’re proud to represent thousands of members across the UK, from single retail outlets to small chains, to large department stores and agricultural dealerships. Our members are fiercely independent, but that doesn’t mean they have to go it alone.

As a member of bira, you connect with a network of like-minded retailers, suppliers and partners. And we make sure our members are represented at all levels, getting the voice of independent retail heard at the top.


As an organisation we look for opportunities to work with charities whenever and however we can.

As a business built on strong principles we believe that community is at the absolute heart of what we do, and we know thriving communities are key to the continued success of our members. So we look in particular to initiatives that share our community values around people, retail, health, environment and education. We’re proud to support:
Retail Trust Rainy Day Trust