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About us

Representing independent businesses

We’re proud to represent thousands of members across the UK, from single retail outlets to small chains, to large department stores and agricultural dealerships.

We’ve been supporting independent retail businesses for over 120 years. Over this time we’ve been fighting for a level playing field, drawing on the strength of our membership mass.

We influence the media, change Government legislation and provide support on areas of strain like business rates, parking and staffing.

There’s strength in numbers, so we are also able to offer exclusive rates and discounts on essential business services that we negotiate on behalf of our members.
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Retail sectors

As well as becoming a Bira member, you could choose to join one of our divisional trade associations at no extra cost, which covers a range of specific industry sectors. A big benefit of these divisions is that they have their own dedicated committee, which in turn gives you a greater voice and allows you share specialist trade information and product knowledge.

Find out more

We’re here to offer help you didn’t even know you needed.

The more retailers we have on board, the more leverage we have to negotiate stronger deals for you. Help us to help you by recommending a friend today.

We work with over 6,500 independent businesses of all sizes, and it’s our goal to make every member to feel supported, informed and inspired.


Meet our members
Our members are our greatest advocates but don’t just take our word for it. Find out more about how they benefit from Bira membership.
Blog post
Bira Direct announce new supplier Konstsmide
Konstsmide, established in Sweden in 1942, offer a wide range of lighting for function and for decoration. Including Christmas lighting and decorations for indoor and outdoor lighting solutions. The...
Blog post
Local lockdowns: Covid messaging update for Coventry, Slough and Stoke-on-Trent
From Saturday 24 October, Coventry, Slough and Stoke-on-Trent moved from Local COVID Alert Level Medium to Local Alert Level High. Measures will only be in place as long as...
Blog post
Welsh lockdown: No definitive ‘non-essential’ product list available
With just a few hours to go until Wales goes into a two-week lockdown, the country’s government has failed to provide a definitive list of what cannot by sold...
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