Make the most of the Christmas rush!

Independent retailers are the heart of our high streets, and the festive season is your time to thrive.

This simple guide is designed to help you make the most of it, offering practical advice to boost sales, support your staff, and overcome seasonal challenges.

Learn how to engage customers, simplify payments, strengthen security, grow online sales, and reduce retail crime - all designed to help your business sparkle this season.

1. Optimise your staff – 7 ways to support and sustain high-performing retail team members
2. Create a mood for spending – 5 ways music can boost shopper engagement and sales 
3. Offer easy ways to pay – Cash, contactless, or digital? Preparing for festive payment trends 
4. Prep to avoid unnecessary distractions– Safeguard stock, staff, and sales this season
5. Take care of your online shoppers – Prepare your ecommerce for early holiday customers 
6. Get ahead of retail crime – Protect your shop from theft during the busiest months 

Since 1899, Bira has proudly stood as the voice of independent retailers across the UK. Find out more about what we do, the benefits of membership and how you can become a part of our community of retailers.

Our podcast is designed to keep you informed and inspired with conversations that matter. We discuss crucial subjects such as consumer trends, relevant government legislation, business rates, parking, and staffing - all with the goal of giving you practical insights, so you can navigate challenges with confidence and spot opportunities for growth.