Housewares Magazine Christmas Decoration Competition

The festive season is creeping up, and Housewares Magazine is delighted to announce its Christmas Decoration Competition - the perfect opportunity for retailers across the UK to sleigh the competition with their festive flair.

Supported by Bira, this merry contest celebrates the creativity, hard work, and sparkle that retailers bring to high streets every year. Christmas is a time for twinkling lights, festive cheer, and eye-catching window displays that make shoppers stop in their tracks.

Whether you’re a cookshop decking out your cookware, a department store turning your front window into a winter wonderland, or a garden centre spreading yuletide cheer among trees and trimmings, this competition is your chance to shine.

Andrew Goodacre, CEO of Bira, said: "We're delighted to support Housewares Magazine's Christmas decoration competition. After what has been a challenging year for independent retailers, this is a wonderful opportunity to celebrate their creativity and hard work in making our high streets festive and welcoming for shoppers.

"Christmas is such an important trading period for our members, and competitions like this shine a light on the effort they put into creating magical shopping experiences. We encourage all independent retailers to get involved and showcase their festive displays – it's free to enter and a great bit of fun that recognises the vital role independents play in our communities."

Retailers are the heart and soul of our high streets, and Christmas is the perfect time to show off the magic that makes each shop unique. This competition isn’t just about tinsel and baubles; it’s about celebrating the hard work, imagination, and dedication that goes into creating memorable experiences for shoppers. After all, a picture-perfect display isn’t just festive – it’s a gift to the community.

Entering is simple. Retailers can snap a photo of their iconic window display or festive in-store setup and send it into Will McGill at: WMCGILL@DATATEAM.CO.UK for a chance to win a bottle of bubbly. Winners will be celebrated for their creativity, originality, and festive spirit, showing the country that independent retailers are the true stars on top of the Christmas tree.

Whether you go for a traditional winter wonderland, contemporary Christmas chic, or a pun-filled festive spectacle, Housewares Magazine wants to see it all. Entries close 19th December 2025.