About the campaign
Independents' Day UK is a year-round campaign dedicated to supporting and promoting independent retail businesses throughout the UK. Each year, it culminates in a special focus around July 4th, with this year's events extending over the weekend of Saturday, July 6th, and Sunday, July 7th.
Independent retailers make up about 65% of the approximately 290,000 retail outlets in the UK and are central to local communities nationwide.
Small Business Owners
Independent retailers provide a variety of products and services, blending tradition with innovation, and offer a more personalised customer experience. They also create jobs and contribute to both local and national economies. With retail spending under pressure, they need our support now more than ever.
Shoppers
It's well known that shoppers desire diversity on their High Streets, and independent retailers provide the unique character and service that define their towns. Shopping at an independent outlet can make a significant difference.
How we're celebrating
We're proud to be partnering the event and as our way of supporting independent retailers across the UK we're offering 30% off membership in the run up and throughout July!
Salisbury BID Members!
We're delighted to be offering an increased discount for Salisbury BID members of 50% off membership!
Complete the form below to get your discount code today.
You can use this discount code for 50% off your first year of Bira membership. The membership fee will return to the standard rate after the first year if you decide to renew. This discount code is valid until 31st July 2024.
Latest News
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One million NEETs - independent retailers warn rising costs have killed the Saturday job
Bira has warned that soaring business costs have gutted the entry-level jobs that once gave young people their first step into work.
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Bira backs National Pet Shop Day 2026 to drive footfall to independent retailers
Bira has confirmed it will continue its support for National Pet Shop Day in 2026, partnering once again with Johnson’s Veterinary Products to champion independent pet retailers across the UK.
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35 years on the high street, a reminder of what independent retail can achieve
Trotter and Deane is celebrating 35 years of trading, highlighting how consistency, community and customer relationships remain key to long-term success on the UK high street.
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Independent pet shops warn flea treatment reclassification will hit communities and push up costs for pet owners
Bira is calling on the government to halt plans that could remove common flea treatments from pet shop shelves, warning the move would damage high street businesses and leave pet owners facing higher costs.