About the campaign
Independents' Day UK is a year-round campaign dedicated to supporting and promoting independent retail businesses throughout the UK. Each year, it culminates in a special focus around July 4th, with this year's events extending over the weekend of Saturday, July 6th, and Sunday, July 7th.
Independent retailers make up about 65% of the approximately 290,000 retail outlets in the UK and are central to local communities nationwide.

Small Business Owners
Independent retailers provide a variety of products and services, blending tradition with innovation, and offer a more personalised customer experience. They also create jobs and contribute to both local and national economies. With retail spending under pressure, they need our support now more than ever.
Shoppers
It's well known that shoppers desire diversity on their High Streets, and independent retailers provide the unique character and service that define their towns. Shopping at an independent outlet can make a significant difference.

How we're celebrating
We're proud to be partnering the event and as our way of supporting independent retailers across the UK we're offering 30% off membership in the run up and throughout July!
Salisbury BID Members!
We're delighted to be offering an increased discount for Salisbury BID members of 50% off membership!
Complete the form below to get your discount code today.
You can use this discount code for 50% off your first year of Bira membership. The membership fee will return to the standard rate after the first year if you decide to renew. This discount code is valid until 31st July 2024.
Latest News
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Bira welcomes new chapter for WHSmith high street stores
Bira has responded to today's announcement that WHSmith has sold its 480 high street stores to Modella Capital for £76 million, expressing cautious optimism for the future of these important retail spaces.
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Retailers association says spring statement fails to address high street crisis
A leading retailers association has said the Chancellor's Spring Statement delivered today has failed to address the "perfect storm" of cost pressures facing independent retailers across the UK.
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Bira calls for high street support in Spring Budget statement
Bira has warned that independent high street shops are facing a "perfect storm" of declining in-store sales and rising costs, despite modest overall growth in the retail sector.
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250,000 retail jobs lost in 5 years - Bira calls for urgent support
Bira has warned that independent high street shops are facing a "perfect storm" of declining in-store sales and rising costs, despite modest overall growth in the retail sector.