Much like the Magic Tenner initiative, we aim to promote an environment where small businesses can thrive and contribute to the growth, heart and health of our towns and cities, working hard in making the high street better.
How can Bira help retailers like you?
We listen to what you say matters most and make sure your voice is heard in Government to influence public debate and shape new legislation.
We are a proactive, practical, and thoroughly modern trade association focused on your success. We help protect and grow your business through access to over 30 vetted essential business benefits, such as:
- Legal advice and protection - Unlimited legal advice and £50,000 indemnity cover*
- Product buying - Choose from over 160 suppliers and save on over 2,000 brands when purchasing stock through Bira Direct.
- Business Insurance - Specialist cover for independent businesses
- Card processing rates - Competitive preferential rates with no PCI compliance fees and no authorisation fees
- Industry insight - The latest industry news, events and legislative updates straight to your inbox with the Bira newsletter
- & much more - see all benefits here
To celebrate The Magic Tenner Campaign, Bira is offering a 50% discount on one year’s membership fees using the code MAGIC50, making it easier for you to access the resources and support offered by Bira.

Latest News
-
Independent retailers mingle with top suppliers for 'Mica Exchange' in Peebles, Scotland
Mica held its annual ‘Mica Exchange’ gathering over the weekend of 16th - 17th September at the picturesque Peebles Hydro Hotel & Spa in the Scottish Borders. The Exchange is an invitation-only event taking place in a different part of the UK each year that brings together Mica's...
-
Dexam launches new ranges in partnership with the RHS
Following the success of their existing collections, Dexam have launched two new ranges in partnership with the Royal Horticultural Society (RHS). The Birds and Gertrude Jekyll textile ranges are now in stock and are made from organic cotton.
-
Bira CEO comments on the rise of shoplifting in UK stores & the effect on indie retailers
Shoplifters in the UK are becoming increasingly "emboldened" and appear to be operating under more organised and coordinated efforts, often orchestrated by organised criminal groups. These groups steal to order, fuelling a growing black-market trade in various goods, from cheese and meat to luxury items. Retail experts have expressed concern over the rise of these "grab-and-go" raids and their impact on businesses.
Latest Resources
Resources-
High Street Matters Podcast: Greening the High Street
Want to make your retail business more sustainable while boosting profits? This episode of High Street Matters reveals how independent retailers are successfully embracing eco-friendly practices without breaking the bank.
-
High Street Matters Podcast: Inside the Minds of Shop Thieves
Step inside the mind of shop thieves as leading criminologist Professor Emmeline Taylor and Bira CEO Andrew Goodacre reveal the psychology driving retail crime.
-
High Street Matters Podcast: Local visibility to get your products noticed
In this episode of High Street Matters, discover how high street shops are making their inventory visible to online shoppers in real-time.
-
High Street Matters Podcast: AI and Retail - Boost your social media output with AI
In this episode of High Street Matters we discuss ways small independent retailers can utilise AI to help them promote their business on social media.