Much like the Magic Tenner initiative, we aim to promote an environment where small businesses can thrive and contribute to the growth, heart and health of our towns and cities, working hard in making the high street better.
How can Bira help retailers like you?
We listen to what you say matters most and make sure your voice is heard in Government to influence public debate and shape new legislation.
We are a proactive, practical, and thoroughly modern trade association focused on your success. We help protect and grow your business through access to over 30 vetted essential business benefits, such as:
- Legal advice and protection - Unlimited legal advice and £50,000 indemnity cover*
- Product buying - Choose from over 160 suppliers and save on over 2,000 brands when purchasing stock through Bira Direct.
- Business Insurance - Specialist cover for independent businesses
- Card processing rates - Competitive preferential rates with no PCI compliance fees and no authorisation fees
- Industry insight - The latest industry news, events and legislative updates straight to your inbox with the Bira newsletter
- & much more - see all benefits here
To celebrate The Magic Tenner Campaign, Bira is offering a 50% discount on one year’s membership fees using the code MAGIC50, making it easier for you to access the resources and support offered by Bira.
Latest News
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First ever Local Bike Shop Week Awards launches to celebrate independent cycle retailers
An awards scheme celebrating independent bike shops that go above and beyond for their communities has launched in April, spearheaded by the Association of Cycle Traders (ACT), part of the Bira Group.
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National Living Wage and Minimum Wage increasing from April with new employment legislation also introduced
The National Living Wage and National Minimum Wage increased from the start of April, with a number of measures under the Employment Rights Act also introduced from this month.
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Home improvement industry charity breaks fundraising target during month-long movement challenge
The Rainy Day Trust has surpassed its headline fundraising and participation target for its Mad March Million campaign with two weeks still remaining in the month-long movement challenge.
Latest Resources
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High Street Matters Podcast: Pubs Yes, Retailers No
The team responds to the Government's January 2026 announcement giving pubs 15% business rates relief while excluding independent retailers entirely.
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High Street Matters Podcast: Smart Retail Revolution
Many think AI is only for big chains with massive budgets and technical teams. But the truth is, AI tools are now accessible and affordable.
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High Street Matters Podcast: Autumn Statement Reaction
Independent retailers face "perfect storm" of cost pressures, with Bira's Budget reaction podcast revealing the harsh reality.