Much like the Magic Tenner initiative, we aim to promote an environment where small businesses can thrive and contribute to the growth, heart and health of our towns and cities, working hard in making the high street better.
How can Bira help retailers like you?
We listen to what you say matters most and make sure your voice is heard in Government to influence public debate and shape new legislation.
We are a proactive, practical, and thoroughly modern trade association focused on your success. We help protect and grow your business through access to over 30 vetted essential business benefits, such as:
- Legal advice and protection - Unlimited legal advice and £50,000 indemnity cover*
- Product buying - Choose from over 160 suppliers and save on over 2,000 brands when purchasing stock through Bira Direct.
- Business Insurance - Specialist cover for independent businesses
- Card processing rates - Competitive preferential rates with no PCI compliance fees and no authorisation fees
- Industry insight - The latest industry news, events and legislative updates straight to your inbox with the Bira newsletter
- & much more - see all benefits here
To celebrate The Magic Tenner Campaign, Bira is offering a 50% discount on one year’s membership fees using the code MAGIC50, making it easier for you to access the resources and support offered by Bira.
Latest News
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Government issues temporary ban on disposable barbecues with guidance issued to retailers amid UK wildfires
The government has issued a temporary ban on the sale of disposable barbecues amid ongoing heatwave and drought conditions.
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Independent retailers urged to push for fair rates reform as podcast reveals £6.5 billion funding plan
Bira has said it is going to be urging the new Prime Minister, Andy Burnham, to deliver full business rates reform for the whole high street, not just a 20% discount for pubs, clubs and live music venues.
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Autumn Budget 2026 | Bira CEO, Andrew Goodacre updates
With high streets back in the national spotlight, Bira is urging independent retailers to share their views ahead of this year's Autumn Budget consultation.
Latest Resources
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High Street Matters Podcast: Message to the New PM
With the autumn Budget on the horizon, this episode is a clear message to Number 10: independent retailers deserve the same level of support as the businesses making headlines.
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High Street Matters Podcast: The Cost of Playing Music in Your Shop
Many independent retailers don't realise they need a music licence simply for playing background music in their shops - and the consequences of getting it wrong can be expensive and stressful.
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High Street Matters Podcast: Pubs Yes, Retailers No
The team responds to the Government's January 2026 announcement giving pubs 15% business rates relief while excluding independent retailers entirely.