Much like the Magic Tenner initiative, we aim to promote an environment where small businesses can thrive and contribute to the growth, heart and health of our towns and cities, working hard in making the high street better.
How can Bira help retailers like you?
We listen to what you say matters most and make sure your voice is heard in Government to influence public debate and shape new legislation.
We are a proactive, practical, and thoroughly modern trade association focused on your success. We help protect and grow your business through access to over 30 vetted essential business benefits, such as:
- Legal advice and protection - Unlimited legal advice and £50,000 indemnity cover*
- Product buying - Choose from over 160 suppliers and save on over 2,000 brands when purchasing stock through Bira Direct.
- Business Insurance - Specialist cover for independent businesses
- Card processing rates - Competitive preferential rates with no PCI compliance fees and no authorisation fees
- Industry insight - The latest industry news, events and legislative updates straight to your inbox with the Bira newsletter
- & much more - see all benefits here
To celebrate The Magic Tenner Campaign, Bira is offering a 50% discount on one year’s membership fees using the code MAGIC50, making it easier for you to access the resources and support offered by Bira.
Latest News
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Landmark independent retailer to reopen iconic sport branch
Independent retailer Hurleys is reviving its iconic Hurley Sport name with the reopening of a dedicated menswear store.
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High street warning as TG Jones store closures begin
Bira has cautiously welcomed a fall in recorded shoplifting offences, while warning that official figures likely understate the true scale of retail crime facing independent businesses.
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Bira calls action to disrupt global fraud and cyber crime networks a 'welcome development'
The UK is working with the US, Canada, Australia and New Zealand to strengthen international efforts to tackle fraud and online scams.
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Nominations for high street shop of the year award surge to record levels
Nominations for an award set to crown the nation's high street shop of the year have hit record levels, with just a week left before entries close.
Latest Resources
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New EU customs costs: what independent retailers have to know
New EU customs rules mean UK retailers face €3 duties per product category on low-value parcels sent to EU customers from July 2026.
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Is your lease still working for your business?
Changing costs, consumer habits and local markets mean independent retailers should regularly assess whether their lease still works for them.
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Martyn's Law: 10 questions independent retailers are asking
Martyn’s Law sets new standards to protect the public from terrorism — here’s how small businesses can prepare for the changes.
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High Street Matters Podcast: Message to the New PM
With the autumn Budget on the horizon, this episode is a clear message to Number 10: independent retailers deserve the same level of support as the businesses making headlines.