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Join Bira

Become a member

Bira has delivered genuine savings for independent retail businesses like yours since 1899.

Join online today

Whatever your business, the member benefits that you’ll receive will help reduce your business costs, while offering you better value for money on services that help you to tackle the changing retail landscape.


Become a Bira Retail Member Become a BAGMA member


For any type of independent retail business with business rated premises in the UK.

On average, businesses that choose to join Bira membership save:

But that’s not all…

Whether you’re a start-up or have been in business for decades, Bira can offer similar savings on a wide range of services that can drastically improve how you sell, manage and grow your business.

We deliver genuine savings for businesses like yours through Bira membership, whatever your business type or goal may be.

Membership starts from as little as £17.08 + VAT per month, so it’s affordable no matter how small your business.

Join retail membership today

For independent garden machinery and agricultural dealers in the UK.

On average, businesses that choose to join BAGMA membership can expect:

Our vast and specialist range of member services ensure you always get the helping hand you need to grow your business, with services ranging from accountancy, HR and law right through to specialist industry-recognised training and private healthcare.

Join BAGMA membership today

I joined Bira to benefit from the national voice. But it’s about more than that, each service helps save money, time or offers support so we can get on with the business of selling.

Paul Glasswell, Owner of Glaswells (Member since 1985)

Contact the membership team

If you need help finding the right package for your business or would like to book a regional membership manager visit, please get in touch with a member of the membership team. Call membership today on 0800 028 0245 or email

Associate membership+

Associate membership - For suppliers, service providers, training partners and related industry bodies.

Find out more

Join by post+

Download and print the relevant application form, fill it in and send it back to Bira, 225 Bristol Road, Birmingham, B5 7UB.

Retail membership | BAGMA membership | Associate membership 


1 Non-member cost per annum £2,021, member cost £1,655. Saving assumes credit card turnover of £225,000 per annum and includes £150 set up fee, figures are consistent with a typical bira member profile.

2 Non-member cost per annum £1,394, member cost £639. Saving assumes total turnover of £250,000 per annum based on a typical bira member profile.

3 Standard charge out rate of £135 per hour and assumes an average of half hour per call including research and liaison. bira legal one2one subject to additional costs.

4 See 

5 Energy supply renewal price is the initial price offered by your incumbent supplier prior to the renewal date. Offered by Spiral Utilities.