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Veganuary business support toolkit

Inspiration for brands, retailers and eateries to get involved in Veganuary 2020.

Launched in the UK in January 2014, Veganuary is a non-profit organisation that encourages people to try vegan for January and beyond. Veganuary is focused on changing consumer behaviours and attitudes while providing all the information and practical support required to make the transition to veganism as easy and as enjoyable as possible throughout the month.

In January 2019, Veganuary is collaborating with the NAHS (National Association of Health Stores), a trade association aiming to promote and protect the interests of the specialist health store and to encourage the proliferation of health food stores – the very shops where veganism began to establish itself. Veganuary recognizes the importance of working with independent shops, to inspire customers and drive footfall towards independent health retailers. The Veganuary campaign with Health Food Stores was created to do just this – help publicize and promote the wealth of knowledge, product breadth and community engagement our pledgers can expect to receive when they visit a local, independent health food retailer.

More than 250,000 people from 159 countries took part in Veganuary 2019 by signing up and taking the pledge, an increase of 49% vs 2018. It is thought that 10 times more people take part in Veganuary than sign up on the website. We call this the ‘Veganuary Effect’.

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