25 November 2024
Bira has shared an update on the first process of it's £1.3 billion damages claim against Amazon on behalf of UK retailers.
The claim, the biggest collective action ever launched by UK retailers, has been filed against Amazon for illegally misusing retailer data and manipulating the Amazon Buy Box to benefit its own commercial operation and its overall revenues and profit.


Andrew Goodacre, CEO of Bira, said: "The first process of our claim against Amazon started this month [November 2024]. Because there was a second claim similar claim launched after ours, there has to be a decision made as to which claim is allowed to proceed.
"We spent three days in Competition Tribunal Court, together with the other claim, putting forward the strengths of our claim. It was a fascinating experience and at the end we remain quietly confident that we will be successful.
"Unfortunately we may not receive the official decision until the January 2025. In the meantime, if you think you have been affected by the behaviour of amazon, please do not hesitate to register your interest."
Have you been affected by Amazon's actions?
If you sold new products on Amazon’s UK online marketplace between 1 October 2015 and 6 June 2024, you may have a claim for compensation.
To find out more and stay up to date with the latest on the case, visit the official claim website using the link below.
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