20 January 2025
An estimated 40 million large electrical appliances purchased in the UK are unregistered, leading to concerns around access to safety repairs, according to new research.
The survey, commissioned by the Association of Manufacturers of Domestic Appliances (AMDEA), examines trends and customer attitudes when purchasing domestic appliances. It notes that a majority of Gen Z respondents now consider more appliances a "necessity" than previous generations, including tumble dryers (71%), hair tongs (70%), and air fryers (67%).
The research also highlights Gen X's interest in smart features on appliances, showing they are five times more likely than their grandparents to prioritise smart technology when selecting new products.
However, despite an estimated 133 million fridges, washing machines, and ovens currently in use across UK homes, the research indicates that nearly one-third of UK households have never registered their large appliances.
Paul Hide, CEO of AMDEA, emphasised the importance of registration. He said: "We are clearly a nation of appliance lovers, who appreciate the transformative effect they've had on our lives and who are excited by the future of smart tech, especially the younger generations.
“However, people are missing out on an important safety benefit – an estimated 40 million large appliances are unregistered, which means they are untraceable if a safety repair is needed."
Retailers can direct customers to register their appliances at registermyappliance.org.uk. The process is quick, free, and provides valuable peace of mind for both new and existing appliances.
Join Retra & Bira today
Retra is the UK’s leading trade association for independent electrical retailers and servicing organisations together with parent company Bira, who have been supporting independent retail businesses for over 125 years.
With all the benefits that a Retra and Bira membership has to offer, now is the perfect time to become a member as an independent electrical retailer.
Related News
-
Campaign calls for 90 minutes’ free parking on England’s high streets
A Parliamentary petition calling for a national minimum of 90 minutes’ free parking in town and city centres across England has gained momentum.
-
Employment law changes to take effect in October with WorkNest providing need-to-know toolkit for retailers
A further 11 employment law reforms are expected to take effect in October as part of the rollout of the Employment Rights Act 2025, with WorkNest providing resources.
-
Bira and Toy Retailers Association urge shoppers to buy safe as counterfeit toy investigations rise
Bira has joined forces with the Toy Retailers Association to warn shoppers against buying toys through unregulated online marketplaces.
-
Major report warns stolen goods markets are driving theft - Bira says online platforms must be held to account
Bira has backed a major new report which shows that stolen goods markets are fuelling a surge in shop theft across Britain.