20 January 2025
An estimated 40 million large electrical appliances purchased in the UK are unregistered, leading to concerns around access to safety repairs, according to new research.
The survey, commissioned by the Association of Manufacturers of Domestic Appliances (AMDEA), examines trends and customer attitudes when purchasing domestic appliances. It notes that a majority of Gen Z respondents now consider more appliances a "necessity" than previous generations, including tumble dryers (71%), hair tongs (70%), and air fryers (67%).
The research also highlights Gen X's interest in smart features on appliances, showing they are five times more likely than their grandparents to prioritise smart technology when selecting new products.
However, despite an estimated 133 million fridges, washing machines, and ovens currently in use across UK homes, the research indicates that nearly one-third of UK households have never registered their large appliances.
Paul Hide, CEO of AMDEA, emphasised the importance of registration. He said: "We are clearly a nation of appliance lovers, who appreciate the transformative effect they've had on our lives and who are excited by the future of smart tech, especially the younger generations.
“However, people are missing out on an important safety benefit – an estimated 40 million large appliances are unregistered, which means they are untraceable if a safety repair is needed."
Retailers can direct customers to register their appliances at registermyappliance.org.uk. The process is quick, free, and provides valuable peace of mind for both new and existing appliances.
Join Retra & Bira today
Retra is the UK’s leading trade association for independent electrical retailers and servicing organisations together with parent company Bira, who have been supporting independent retail businesses for over 125 years.
With all the benefits that a Retra and Bira membership has to offer, now is the perfect time to become a member as an independent electrical retailer.
Related News
-
Retailers urged to check pricing compliance as CMA highlights delivery fee rules
Retailers are being urged to review their pricing practices and make sure customers can see the total cost of products up front.
-
Scottish shops still paying the price as rates gap with rest of UK widens
Bira has warned that Scottish shops risk falling further behind unless next month’s Scottish Budget closes the business rates gap with England and Wales.
-
Bira backs call for tougher rules on unsafe products sold through online marketplaces
Bira has joined dozens of trade bodies, safety organisations and businesses in calling on the Government to introduce stronger rules to prevent unsafe products being sold through online marketplaces.
-
New Bira President vows to fight for fairer costs for independent retailers
Fairer business rates and better support for independent retailers will be the priorities of the new president of Bira.