10 Nov 2020

Christmas isn’t cancelled!
Bira Direct is launching a competition to find the best Christmas Display
from an independent retail business!

This year has been an incredibly difficult time for the high street and we’d like to thank our members for their continued resilience and positivity during this testing time. As always, we would like to encourage the public to shop local for Christmas despite the challenges national lockdown brings. 

This year Bira Direct will be running a competition to find the best Christmas display from an independent retail business. This can be a traditional shop window display or a display area in your shop. 

The Prizes 

First Prize will receive a £200 voucher to spend with Bira Direct this will be judged by Bira and be based on creativity and originality. 

First runner and second runner up will receive a £100 and £50 voucher respectively, to spend with Bira Direct. These winners will be decided via public vote on our Facebook and Instagram pages. We will also be putting all UK votes into a raffle to win a hamper of fantastic products from our Bira Direct suppliers. 

How to enter  

It couldn’t be easier to enter, all you have to do is send an email of your Christmas display to under the subject line “Bira Christmas Display Competition”. 


Tag or DM us a picture of your display on social media using the #BiraChristmasComp before the 14th December 2020. 

Voting and announcing the winner 

We’ll be narrowing down entries to a shortlist of 10 businesses which will be put to a public vote via our Facebook and Instagram accounts between the 15th-22nd December and we will announce the winners on the news section of our website and on our social media accounts on 23rd December 2020. 



Support and advice for independent retailers 

Adapting to the rapidly changing advice and restrictions isn’t easy, we’ve collated everything you need to know about the latest government guidance including advice and resources to support you through this difficult time.  

Coronavirus Hub 

Adapt during November lockdown 

During this critical time non-essential retail will be required to close. However, the government has confirmed non-essential retailers will still be able to offer Click and Collect services, we recommend that you advise customers to come and collect while making another essential journey. Find out how to implement Click and Collect quickly, even if you don’t have a website by clicking on the button below. 

Click and Collect 

If you haven’t already, there couldn’t be a more crucial time to start trading online alongside your bricks and mortar business. Bira members benefit from preferential terms through EKM. Click on the button below to find out more. 

Sell online 

The Bira Direct Festive Hub is now live, find the latest offers across multiple product categories from Bira Direct suppliers all in one place.
Festive Hub 

Not yet a Bira member? 

If you’re not yet a Bira member but want to take advantage of the preferential terms and supplier offers, join today from just £149+VAT. Click below, email call 0800 028 0245.