27 November 2023
The British Independent Retailers Association (Bira) is rallying its members and the public to support the #ShopKind campaign. The initiative, aimed at promoting kindness and consideration during the busy holiday season, emphasises the importance of supporting local businesses and fostering a positive shopping experience for all.
ShopKind supporters are urged to visit the NBCC website, where specially designed Christmas-themed assets are available for download. These assets include printable posters and social media materials, all crafted to celebrate the joy of Christmas while encouraging customers to ShopKind.
As the holiday season unfolds, Bira recognises that this time of year can bring about stress and challenges for both retailers and shoppers alike. Now more than ever, it is crucial to extend kindness and support to our store colleagues. By participating in the ShopKind campaign, businesses can contribute to creating a positive and uplifting environment for customers and staff.