04 September 2023
In a world dominated by online shopping and corporate giants, the significance of local independent businesses often goes unnoticed. However, a ray of hope is shining on the horizon as The British Independent Retailers Association (Bira) teams up with Totally Locally to launch their ‘Magic Tenner’ campaign.
This exciting initiative, set to run from 7th to 21st October, promises to demonstrate the incredible impact of spending just £10 at your local independent shops and businesses. Read on to discover how this campaign aims to breathe life into high streets and communities across the nation.
The Power of Ten Pounds
At first glance, the idea that spending a mere £10 at a local independent store can translate into £50 for the local economy might seem like pure magic. However, this impressive multiplier effect is very real and has been substantiated by a study from The New Economics Foundation. Totally Locally’s ‘Magic Tenner’ campaign is built on this concept, highlighting how these small transactions can have a colossal impact on creating vibrant high streets and communities.
A Resounding Success Continues
The Totally Locally ‘Magic Tenner’ Campaign follows the roaring success of their Fiver Fest initiative, which celebrated and supported independent retailers in over 100 towns by offering customers £5 deals from local businesses. Building on this momentum, the Magic Tenner Campaign is designed to deepen the connection between local traders and their customers. It’s an opportunity for businesses to come together, united in the understanding of their pivotal role in shaping vibrant, unique, and thriving towns and high streets.
You can find out more about Totally Locally, the Magic Tenner campaign, and how to get involved here
Exclusive offer for new members
To celebrate The Magic Tenner Campaign, Bira is offering an incredible 50% discount on one year’s membership fees using the code MAGIC50, making it easier for you to access the resources and support offered by Bira.
BIRA’s sponsorship for Totally Locally’s Magic Tenner Campaign represents a significant step towards fortifying the backbone of our communities—our local independent retailers.
Found this news article useful?
Stay up to date and sign up for our newsletter for more
Newsletter Sign-Up