14 November 2024
Bira has launched the second edition of its popular "Love Your High Street Week" campaign, urging shoppers across the UK to support their local independent businesses.
Building on the success of last year's inaugural event, Bira is once again shining a spotlight on the diversity, uniqueness and community-focused offerings found on high streets nationwide.
Taking place from 18-25th November 2024, Love Your High Street Week has been designed to rally support for independent shops, restaurants and service providers that form the backbone of local communities.
Andrew Goodacre, Bira CEO said: "The response to our first Love Your High Street Week in 2023 was incredibly heartening, with businesses and shoppers alike getting involved to champion the independent spirit of our high streets.
"This year, we're calling on the public to once again show their love and appreciation for the small businesses that make our towns and cities so special. By supporting local independents, we can make a real difference in keeping our high streets vibrant and thriving.
"Our high streets are the heart and soul of communities across the UK, offering a unique shopping experience that you simply can't find online or in larger chains. This week is all about celebrating that independent spirit and encouraging people to explore, support and champion the small businesses that make our local areas so special."
Bira is providing a range of free marketing assets available to all stores, including window posters, social media graphics and website banners, to help businesses promote their involvement in the campaign. Shoppers are encouraged to visit their local high streets, share their favourite independent discoveries online using the #LoveYourHighStreet hashtag, and spread the word to friends and family.
Visit the Love Your High Street Week 2024 page for more information and to find out how to get involved.
Join in with Love Your High Street Week!
Join us in celebrating and supporting our independent retailers who bring vibrancy, uniqueness, and community to our local high streets. This week is dedicated to showing our love and appreciation for the small businesses that make our towns and cities special.
Together, we can make a big difference. Show your support for independent retailers and help keep our high streets thriving.
Bira's campaigning is all-year round...
Bira is at the forefront of championing the cause of independent traders and shopkeepers across Britain.
Our campaigns cover a wide spectrum of issues crucial to the success of independent traders including:
- Combatting the rising tide of retail crime
- Advocating for changes in legislation that promote fairness and flexibility
- Fighting for fairer business rates
- Overall reducing the regulatory burden
- £1 billion damages claim against Amazon by UK retailers
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