29 September 2025

Bira is proud to announce an exciting new partnership with Sirius Buying Group, one of the UK's major buying groups in the electrical appliance and kitchen retail industry, where Members to the group are automatically subscribed to Bira on sign-up.

The new partnership between Sirius and Bira was unveiled at the recent Sirius AGM & Trade Show 2025 on 16th and 17th September 2025, and provides key benefits to Sirius Members to shape a better future for UK independent retailers.

 
Sirius and Bira
 
Mark Veysey, Operations Director at Sirius Buying Group said: "Our business centres around the support and growth of our members, which is why it makes total sense for us to partner with Bira, whose mission has always been to unite in support of the independent retail sector.
"To be able to provide this extra level of support will not only introduce new avenues for our Members to keep their businesses agile but also furnish them with all the perks that come with a combined Sirius and Bira membership."


Features and benefits include Business Cover, Legal & HR, Vehicle Finance, Delivery Platform, Business Breakdown Cover, Business Rates Review, Opcharge - EV Charging, Rent & Lease Review, Private Medical Insurance, Workplace Pensions, Facial Recognition Security, Instore Music, Review Management Platform, Customer Rental Solutions, and more.

As the latest report from OBR reveals that GDP growth is forecast to reach 2.0% in 2026, empowering independent business owners is now more important than ever. And, as expectations around service, product knowledge and delivery continue to evolve, the independent retailer needs to be able to cater to an increasingly diverse UK population with confidence and a true point of difference.

 
Jeff Moody, COO of Bira
Jeff Moody, Chief Operating Offer of Bira, said: "Becoming a Bira member means you are part of a powerful collective, which is why Sirius now offer auto-enrolment to all qualifying Members in the Group.
"Central to our latest campaign to give a voice to more electrical appliance and kitchen retail businesses in the UK, partnering with Sirius means we can continue to play a critical role on the high street, with genuine savings of crucial business services for single retail outlets to small chains, and large department stores."
 

Providing key benefits to Approved Members to Sirius, Bira advocates for sustainable retail so it can help shape a better future for independent retailers in the UK.

From strengthening relationships with market leading brands and service providers to providing access to the latest products, uniting with Sirius Buying Group and Bira will help independent retailers ultimately stay independent.

 

Bira's advocacy takes your voice to the heart of Parliament

Bira is at the forefront of championing the cause of independent traders and shopkeepers across Britain.

Our campaigns cover a wide spectrum of issues crucial to the success of independent traders including:

  • Fighting for lower business rates
  • Combating the rise of retail crime
  • Pushing for greater protection for business owners who are leasing their property
  • Demanding more support for high street development
  • Ensuring smaller retailers are not disproportionately burdened by upcoming changes in employment regulations
Learn more about our advocacy efforts
 

Catch up on key industry insights with podcast episodes available now

High Street Matters will discuss crucial subjects such as consumer trends, relevant government legislation, business rates, parking and staffing, providing top tips to help to help businesses stay ahead of the retail curve.

We’re talking to a cross section of our members from across the UK, from single retail outlets to small chains, and from large department stores to leisure and hospitality.

Listen to the series, available now.

High Street Matters podcast

Image credit: Stephen Davies/stock.adobe.com

 

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