Bira Stands United with Government's Stop! Think Fraud Campaign

The British Independent Retailers Association has announed its support behind the government’s latest initiative in the fight agfainst fraud.

Bira, who work with over 6,000 independent businesses of all sizes across the UK, is backing the Stop! Think Fraud. campaign which launched on February 12.

This comprehensive campaign brings together eminent counter-fraud experts to provide the public with consistent, clear, and robust anti-fraud advice.

The evidence-led campaign, backed by Bira and other key stakeholders, aims to transform the way we combat fraudsters. It features an online fraud hub, accessible at www.gov.uk/stopthinkfraud, offering concise and simple-to-follow advice.

The hub serves as a central resource where individuals can learn about potential risks, recognise signs of fraud, and discover effective ways to protect themselves.

Bira encourages its members and independents across the UK to visit the fraud hub to access valuable information and guidance on safeguarding against fraudulent activities.

John Halliday, Marketing Director of Bira said: “We believe that collective action is crucial in the fight against fraud. By supporting the government's campaign, we aim to contribute to a united front against fraudulent activities, safeguarding the interests of both businesses and the public.”

For campaign assets, email externalaffairscomms@homeoffice.gov.uk

Bira is at the forefront of championing the cause of independent traders and shopkeepers across Britain. With a dedicated focus on revitalising and preserving the high street, we relentlessly campaign on their behalf. Our advocacy takes our collective voice to the halls of Parliament and into discussions with key stakeholders, where we represent the interests of small and independent businesses.

Our campaigns cover a wide spectrum of issues crucial to the success of independent traders. From combatting the rising tide of retail crime to advocating for changes in legislation that promote fairness and flexibility, we aim to leave no stone unturned. Bira is a staunch advocate for fairer business rates and reducing the regulatory burden that can stifle small businesses' growth potential. Through our efforts, we strive to ensure that the heartbeat of our communities, the high street, continues to thrive and serve as a vibrant hub for local businesses.