03 March 2026
Bira is calling on communities to support their local shops during the key Mother's Day trading period, as part of a year-long initiative to make shopping local an instinctive choice for consumers.
Following the Valentine's Day campaign in February, Bira is running themed campaigns throughout 2026 tied to recognisable events including Easter, Father's Day and Black Friday. The aim is to ensure that when consumers think about gifts or seasonal spending, they instinctively check their local shop first.
All campaigns will culminate in Love Your High Street Week, taking place from 9th to 15th November 2026, which will include the annual awards celebrating outstanding independent retailers.
Andrew Goodacre, CEO of Bira, said: "We're passionate about championing independent businesses and vibrant high streets. By running campaigns throughout the year during key trading periods, we're embedding the message that shopping local should be the natural first choice.
"Mother's Day is a perfect opportunity for shoppers to discover the unique gifts and personal service that independent retailers offer. These businesses bring character and creativity to our towns, but they need our support to thrive."
Bira is providing free marketing assets to help businesses promote their participation in the Mother's Day campaign, with downloadable resources available. Shoppers are encouraged to share their local finds using the #LoveYourHighStreet hashtag.
Mr Goodacre added: "By choosing to shop locally during Mother's Day and throughout the year, we can keep our high streets buzzing with life, create a stronger local economy and ensure small businesses continue to flourish."
Get the assets and join in with Love Your High Street this Mother's Day
Get hold of all assets and shout about your high street.
With the deadline only a month away, here's how to challenge and appeal your shop's business rate valuation
Independent retailers can easily check their shop’s business rates valuation through the Government's portal and ensure the details are correct.
With a simple online account, you can review, plan ahead, and even challenge your valuation before the deadline.
Bira's advocacy takes your voice to the heart of Parliament
Bira is at the forefront of championing the cause of independent traders and shopkeepers across Britain.
Our campaigns cover a wide spectrum of issues crucial to the success of independent traders including:
- Combatting the rising tide of retail crime
- Advocating for changes in legislation that promote fairness and flexibility
- Fighting for fairer business rates
- Overall reducing the regulatory burden
Image credit: Daenin/stock.adobe.com
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