Bira warns of difficult year ahead for traders

The British Independent Retailers Association has said 2024 is anticipated to be a challenging period for shop keepers as economic challenges are still set to bite.

Bira, which works with over 6,000 independent businesses of all sizes across the UK, said they were expecting more challenges coming up in the coming months - and urged businesses to prioritise resilience and adaptability.

Andrew Goodacre, CEO of Bira said: While optimism usually accompanies a new year, we anticipate 2024 to be another challenging period given the prevailing pessimism in economic growth.

"We expect inflation to stabilise, and interest rates to remain where they are. Economic stability is crucial for us to focus on economic recovery. Bira recognises the need for a stable economic environment to empower its members and foster a climate conducive to business growth," he said.

Mr Goodacre added that consumer confidence also remained key. He said: "Consumers will still lack confidence and will be looking for value and strong brands. We are committed to supporting our members in meeting evolving consumer preferences, ensuring they remain competitive in the market."

Contrary to the digital trend, Mr Goodacre said they had noticed a surprising shift, adding, "The penetration of internet shopping declined in 2023, and we do not expect it to increase in 2024 – most people will want to buy in shops. This insight underscores the enduring importance of brick-and-mortar stores in the retail landscape."

Bira also urged shops to not overlook other important opportunities.

"The older generation represents a real business opportunity – higher levels of wealth and disposable income. We ask that retailers recognise the potential of this demographic,and not to ignore the often-retired generation's significant purchasing power," he said.

Looking locally, Mr Goodacre said there were many opportunities in community collaboration. He added:  "Other opportunities will still be local shopping and business communities working together to create a vibrant, diverse high street that people want to visit and where they want to spend time and money." 

Mr Goodacre added that the political landscape also would have a huge effect on 2024. He said: "We will obviously have a general election, and while many may welcome a change of government, it will lead to a period of instability." 

Bira is at the forefront of championing the cause of independent traders and shopkeepers across Britain. With a dedicated focus on revitalising and preserving the high street, we relentlessly campaign on their behalf. Our advocacy takes our collective voice to the halls of Parliament and into discussions with key stakeholders, where we represent the interests of small and independent businesses.

Our campaigns cover a wide spectrum of issues crucial to the success of independent traders. From combatting the rising tide of retail crime to advocating for changes in legislation that promote fairness and flexibility, we aim to leave no stone unturned. Bira is a staunch advocate for fairer business rates and reducing the regulatory burden that can stifle small businesses' growth potential. Through our efforts, we strive to ensure that the heartbeat of our communities, the high street, continues to thrive and serve as a vibrant hub for local businesses.

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