22 July 2025
Bira has backed the government's move to hold online marketplaces to the same high standards as high street shops, following Royal Assent of the Product Regulation and Metrology Act.
Bira supported the PRAM Act, which will create new powers to target emerging dangers and hold online marketplaces accountable for dangerous products sold through their platforms, creating a level playing field with bricks and mortar stores.
Jirus/stock.adobe.com
Andrew Goodacre, CEO of Bira, said: "For far too long, online shopping for electrical and electronic items has been a dangerous lottery in terms of product safety, putting customers unnecessarily at risk. Our independent retailers have always been held to rigorous safety standards, whilst online marketplaces have operated with little accountability for the dangerous products sold through their platforms. This new Act levels the playing field and ensures consumer safety is paramount, whether shopping online or on the high street."
"Whilst we welcome increased consumer education about product safety, the strongest message we can give to shoppers is this: if you want to be truly confident about product quality and safety - especially for items like electric bikes and lithium batteries - buy from your trusted local high street retailer."
The new Act will require online marketplaces to prevent unsafe products reaching consumers, ensure sellers comply with safety obligations, and cooperate closely with regulators. Bira's members, who operate under strict codes of practice and regulatory oversight, provide consumers with the assurance that comes from dealing with established, accountable businesses.
The legislation comes at a critical time, with the Office for Product Safety and Standards reporting 211 fires involving e-bikes or e-scooters in 2024 alone - equivalent to a fire every 1.7 days, many caused by unsafe lithium-ion batteries purchased through online marketplaces.
The Product Regulation and Metrology Act was announced on 21st July and will provide clarity for approximately 300,000 UK businesses operating in regulated product markets, supporting both consumer protection and economic growth across Britain's high streets.
Bira's advocacy takes your voice to the heart of Parliament
Bira is at the forefront of championing the cause of independent traders and shopkeepers across Britain.
Our campaigns cover a wide spectrum of issues crucial to the success of independent traders including:
- Combatting the rising tide of retail crime
- Advocating for changes in legislation that promote fairness and flexibility
- Fighting for fairer business rates
- Overall reducing the regulatory burden
- £1 billion damages claim against Amazon by UK retailers
Catch up on key industry insights with podcast episodes available now
High Street Matters will discuss crucial subjects such as consumer trends, relevant government legislation, business rates, parking and staffing, providing top tips to help to help businesses stay ahead of the retail curve.
We’re talking to a cross section of our members from across the UK, from single retail outlets to small chains, and from large department stores to leisure and hospitality.
Listen to the series, available now.
Latest News
-
Campaign calls for 90 minutes’ free parking on England’s high streets
A Parliamentary petition calling for a national minimum of 90 minutes’ free parking in town and city centres across England has gained momentum.
-
Employment law changes to take effect in October with WorkNest providing need-to-know toolkit for retailers
A further 11 employment law reforms are expected to take effect in October as part of the rollout of the Employment Rights Act 2025, with WorkNest providing resources.
-
Bira and Toy Retailers Association urge shoppers to buy safe as counterfeit toy investigations rise
Bira has joined forces with the Toy Retailers Association to warn shoppers against buying toys through unregulated online marketplaces.
-
Major report warns stolen goods markets are driving theft - Bira says online platforms must be held to account
Bira has backed a major new report which shows that stolen goods markets are fuelling a surge in shop theft across Britain.