27 May 2025
Bira’s Chief Commercial Officer Jeff Moody claimed a prestigious industry prize at the DIY Week Awards in London this weekend, while the Bira Direct app was also recognised with a nomination.
Jeff Moody was honoured by the organisers, alongside an external panel of industry judges, with the ‘Lifetime Achievement’ Award at the event on Friday (May 23).
Mr Moody has been in the Electrical/DIY and Housewares market for over 40 years, initially working as Divisional Director and MD of the UK’s largest Independent Distributor, British Distributing Company, with over 30 branches. He then moved to Haier, the world's largest electrical white goods manufacturer as UK Sales and Marketing Director for 3 years before joining Bira as MD for Bira Direct in 2017.
Reflecting on his award, Mr Moody said: “In all my years working in Electrical and DIY/Housewares I have always enjoyed working with independents - supporting independent retailers is more than just a job, it’s something I’m truly passionate about. I admire their enthusiasm, commitment to serve their communities and incredible knowledge about their market and goods. That’s exactly why Bira is here — to champion, support, and stand alongside the independents that keep our high streets alive."
-
NFCC and BRC updates disposable BBQ guidelines amid rising wildfire concerns
Retailers, online marketplaces and sellers are urged to take a risk-based approach to sales as concerns grow over extreme heat and wildfire risk.
-
Independent retailers cautiously welcome fall in shoplifting but warn true scale of retail crime remains hidden
Bira has cautiously welcomed a fall in recorded shoplifting offences, while warning that official figures likely understate the true scale of retail crime facing independent businesses.
-
Bira calls for wider high street support as pubs get another business rates cut
Bira has called for wider business rates relief for the high street. It comes after pubs, clubs and live music venues were handed a further 20% cut.
-
London Home Fragrance Show a success as Gift & Lifestyle Consortium showcases number of brands
The Gift & Lifestyle Consortium (G&LC), part of the Bira Group, and Bira showcased a range of independent brands at this year's event, which has been hailed as a success.