03 September 2024

Bira has responded to the BRC-KPMG Retail Sales Monitor for August 2024.

The report, which can be downloaded here, has highlighted: 

  • UK Total retail sales increased by 1.0% year on year in August, against a growth of 4.1% in August 2023. This was above the 3-month average growth of 0.4% and below the 12-month average growth of 1.2%.

  • Food sales increased 2.9% year on year over the three months to August, against a growth of 8.2% in August 2023. This is below the 12-month average growth of 5.0%. For the month of Aug, Food was in growth year-on-year.

  • Non-Food sales decreased 1.7% year on year over the three-months to August, against a decline of 0.2% in August 2023. This is above the 12-month average decline of 2.0%. For the month of August, Non-Food was in decline year-on-year.

  • In-store Non-Food sales over the three months to August decreased 2.8% year on year, against a growth of 1.3% in August 2023. This is below the 12-month average decline of 2.1%.

  • Online Non-Food sales increased by 1.5% year on year in August, against an average decline of 1.7% in August 2023. This was above the 3-month average increase of 0.3% and above the 12-month average decline of 1.8%.

  • The online penetration rate (the proportion of Non-Food items bought online) increased to 34.7% in August from 34.1% in August 2023. This was below the 12-month average of 36.3%.
 
Bira CEO, Andrew Goodacre said, "Encouraging sales trends in August across all categories give us hope that this is a sign of things to come. No doubt a spell of good weather helped, but it could also be that consumer confidence is slowly returning.

 

"However, we must remember that higher sales do not always mean higher profits, as we know that many retailers are discounting heavily to move stock. Retailers are sacrificing margins, and that cannot continue in the long term. The high street remains a challenging place to do business, and we urge the Chancellor to retain the retail discount at 75% to give hard-pressed retailers more confidence to invest in growing their part of the economy."
 

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