07 August 2025
The British Independent Retailers Association (Bira) has warned that criminals are undermining legitimate retailers as trading standards services collapse, following a new Which? investigation.
The consumer champion's research found that 36 trading standards services reported no criminal prosecutions in the 2023-24 financial year, with some teams having fewer than one member of staff per 100,000 people. Proactive inspections and enforcement of counterfeit goods, scams and other criminal activities have been deprioritised by several teams.
Bira, which represents over 6,000 independent businesses across the UK, says the findings highlight how law-abiding retailers are being disadvantaged by criminals who know they face virtually no consequences for their actions.
The Which? report documented cases including cowboy builders intimidating pensioners and dangerous counterfeit products being sold through online marketplaces, whilst legitimate businesses struggle to compete against illegal operators.

Andrew Goodacre, Bira CEO said: "This Which? report is in line with our fears that we are losing control of the high streets and undermining legitimate independent retailers. We absolutely need well-resourced trading standards teams to deal with the multitude of issues caused by criminals exploiting the lack of intervention in their criminal activities.
"From selling illegal products, re-selling stolen items to selling fake items, it seems that criminal activity is growing whilst responsible, legal retailers suffer with a lack of support. The new small business strategy does not fully address these concerns."
Independent retailers across the UK face unfair competition from illegal operators who sell counterfeit goods, avoid business rates, ignore health and safety requirements, and undercut legitimate businesses that follow the rules and pay their taxes.
The association is calling for urgent government action to properly resource trading standards teams and ensure they can effectively investigate and prosecute rogue traders who are damaging both consumers and legitimate businesses.
Bira notes that responsible independent retailers invest heavily in proper sourcing, staff training, health and safety compliance, and building trusted relationships with their communities - investments that are undermined when criminals are allowed to operate with impunity.
The Which? investigation found that many consumers feel powerless when their complaints about rogue traders are routinely ignored, contributing to a sense that "Britain isn't working for people who work hard and follow the rules."
Bira's advocacy takes your voice to the heart of Parliament
Bira is at the forefront of championing the cause of independent traders and shopkeepers across Britain.
Our campaigns cover a wide spectrum of issues crucial to the success of independent traders including:
- Combatting the rising tide of retail crime
- Advocating for changes in legislation that promote fairness and flexibility
- Fighting for fairer business rates
- Overall reducing the regulatory burden
- £1 billion damages claim against Amazon by UK retailers
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