20 Aug 2021

Boost seasonal sales with Festive Deals from Draper Tools

Draper Tools is set to help retailers capitalise on the strong national interest in DIY, home improvements and crafts with the launch of Festive Deals 2021. This huge new promotion is packed with over 300 present ideas and seasonal essentials, all at fantastic prices.

Designed to appeal to all, whatever your customers are into, there’s something to suit in Draper’s Festive Deals. You’ll find everything from stocking fillers to gifts for car lovers and DIY enthusiasts, hobby and leisure lines, winter essentials and more.

Car Lovers

Seasonal sales boosters

With Festive Deals retailers can meet this increased consumer demand and get a great deal at the same time. By getting involved with the promotion, Draper Tools stockists have the opportunity to benefit from seasonal sales-boosting extras such as a digital toolkit with imagery and graphics for social media. For qualifying orders there’s also powerful in-store POS, personalised posters and more to help lift sales further. Plus, there’s a printed gift guide available, featuring over 60 pages of inspiration to entice customers.

For any retailers keen to get organised ahead of the festive season can take advantage of Draper’s Early Bird special. By placing a qualifying order before 3rd September 2021, you’ll get the opportunity to personalise your gift guides, customised with store details and logos to get your customers browsing and buying. To find out how to qualify for these added extras speak to your Draper Area Sales Manager today!

Inspiring impulse purchasing

Highlights of the promotion include 12 new limited edition lines that make ideal stocking fillers, including Draper’s Beer Can Bit Sets, the Little Beastie Wallet Multi-Tool and a festive Ratchet Screwdriver Set and Bottle Opener. Each of these eye catching items is designed to inspire impulse purchasing over the Christmas shopping season.

DIY Enthusiast

Stock up on a top seller

Also not to be missed in Festive Deals is Draper’s brand new 2021 tool advent calendar, featuring a total of 54 tools and associated bits hidden behind its doors. Usually selling out in a matter of weeks, with only a limited number available, the calendar is once again set to be popular. Stock up now to avoid disappointment!

Speak to your Draper Tools Area Sales Manager for all the details on Festive Deals. To find out more about becoming a stockist visit

For more information on Draper Tools range of products, check Draper Tools supplier page


Start saving on your product buying with Bira Direct by visiting our Bira Direct Promotions Hub


Additional Guidance and Resources

Not a member? Join Bira today for just £205+VAT

Refer a friend for £50 off your membership!