06 May 2025
Hundreds of retailers packed the NEC Birmingham for the CIH Euronics Showcase, setting a new attendance record for the members-only event.
The bustling two-day exhibition at the end of April, brought together CIH members, Euronics agents, and over 60 leading brands showcasing their latest innovations. The event, organised by CIH (Combined Independents Holdings), part of Europe's largest electrical buying group Euronics, proved to be a significant milestone in the retail calendar..
Harry Kyriacou, CEO of CIH, said: "We were thrilled by the enthusiasm and engagement of our members. As my first Euronics Showcase as CEO, it was a great opportunity to meet with members and it was fantastic to see our members build relationships, see the latest innovations, and conduct business in a dynamic environment. This year's event surpassed all expectations, and we are grateful to everyone who contributed to its success.
"Visitors to the showcase were particularly drawn to the dedicated exhibition space for CIH's newest own-brand offerings. Paul Goldsmith, Head of Marketing and Customer Service at CIH, added, "One of the standout features of this year's showcase was the dedicated space for our new brands, Sensis and Schönhaus. It was truly inspiring to witness our members engaging with the products and sharing their positive feedback.
"World-leading manufacturers dominated the exhibition hall, with representatives from major home appliance brands engaging directly with retailers. The event's competitive spirit was highlighted during the stand awards, where Beko Europe received the Best Investment in Energy Efficiency award and Haier Europe was honoured with the Best Stand Design and Experience accolade."
Throughout both days, the Euronics Seminar area drew audiences for business-transforming updates and insights delivered in bite-sized talks. Between business discussions, attendees had the chance to meet Euronics mascots Indie the Penguin and Nettie, with many trying their skills at the popular 'Penguin Penalties' challenge.
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