26 November 2025
Independent retailers across the UK are being invited to showcase their Christmas creativity in a festive window display competition.
Bira has launched its annual competition, offering retailers the chance to win a hamper worth over £150 filled with products from Bira Direct suppliers.
Entries can be submitted by posting display photos on Instagram or Facebook using the hashtag #biraxmascomp, or by emailing images to membership@bira.co.uk. The deadline for entries is Wednesday 10th December.
Public voting will take place between 12th and 18th December on Bira's social media channels, with the winner announced on 19th December. The prize hamper includes items from suppliers including JVL, Portmeirion, Meyer, Victorinox, Whitefurze and Ultimate Products.
Andrew Goodacre, CEO of Bira, said: "Christmas window displays are a highlight of the festive season on our high streets, and independent retailers put tremendous creativity and effort into making their windows special each year. This competition gives them a chance to showcase that hard work and spread some Christmas cheer."
Win a £150 hamper from Bira Direct! Find out all the details here...
Get involved with Bira's Christmas Window Display Competition! This festive season, we are excited to see your creative and dazzling window displays!
Not only will you get to showcase your festive spirit, but you will also be in for a chance to win a hamper (full of goodies from our Bira Direct Suppliers) worth over £150.
Click below for everything you need to know to enter and participate in the competition.
Looking for reliable suppliers?
Bira Direct connects you with a catalogue of suppliers that offer a wide range of high-quality products perfect for creating memorable moments this season. Whether you’re looking for unique gifts, special promotions, or customised options, Bira Direct suppliers provide personalised service and fast delivery to meet all your business needs.
Join Bira today to access Bira Direct and make your products stand out.
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