07 January 2026

A new partnership is launching to support independent businesses across the gift, lifestyle and home sectors, bringing together industry expertise with one of the UK's most established retail bodies.

The Gift & Lifestyle Consortium has been formed by Sarah Ward, former CEO of The Giftware Association, in collaboration with Bira. The Consortium will meet the evolving needs of retailers, suppliers and manufacturers throughout the sector.

 
Handing Over Candle Shop
 

With 30 years of experience spanning retail, wholesale and trade association leadership within the giftware, lifestyle and fashion industries, Sarah has long been recognised for championing businesses of all sizes. Bira brings unrivalled heritage and a deep understanding of the modern retail landscape, supporting independent retailers across the UK.

Together, this new Consortium aims to bring together, support and elevate the businesses working tirelessly to ensure the continued success and creativity of the sector.

 
Sarah Ward, Executive Director of The Gift & Lifestyle Consortium
Sarah Ward, Co-Founder of The Gift & Lifestyle Consortium, said: "As I enter what is now my fourth decade in this industry, I am pulling together years of skills, relationships and knowledge to create something rooted in collaboration and strength. The Consortium exists because we believe that when people and companies work together, the entire industry flourishes."
 
Andrew Goodacre, CEO of Bira
Andrew Goodacre, CEO of Bira, said: "We are very excited to be partnering with someone of Sarah's calibre and experience. We think there is great potential in this market, and this partnership will be the strongest business support proposition for the independent businesses in this sector."
 

The Gift & Lifestyle Consortium has been created in direct response to the gaps and emerging opportunities that businesses tell us they need support with today. Its mission is to offer a fresh, modern, industry-wide hub that empowers companies - regardless of size or category - to navigate challenges, connect with peers and embrace the changing landscape.

While the Consortium does not seek to replicate existing organisations, it recognises the clear demand for a new kind of partnership model - one that is agile, inclusive and built for the future.

Further details of the Consortium's programmes, initiatives and membership pathways will be unveiled in the coming months.

The team will be present at the Spring shows, where Sarah and Bira representatives look forward to meeting with brands, retailers and stakeholders eager to hear more about this next chapter for the industry.

 

Bira's advocacy takes your voice to the heart of Parliament

Bira is at the forefront of championing the cause of independent traders and shopkeepers across Britain.

Our campaigns cover a wide spectrum of issues crucial to the success of independent traders including:

  • Combatting the rising tide of retail crime
  • Advocating for changes in legislation that promote fairness and flexibility
  • Fighting for fairer business rates
  • Overall reducing the regulatory burden
Learn more about our advocacy efforts
 

Catch up on key industry insights with podcast episodes available now

High Street Matters will discuss crucial subjects such as consumer trends, relevant government legislation, business rates, parking and staffing, providing top tips to help to help businesses stay ahead of the retail curve.

We’re talking to a cross section of our members from across the UK, from single retail outlets to small chains, and from large department stores to leisure and hospitality.

Listen to the series, available now.

High Street Matters podcast
 

Image credit: yavdat/stock.adobe.com

 

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