Keep evolving, former Bira President tells independent retailers

Independent retailers must keep evolving and innovating to survive and thrive, according to the former president of Bira.

John Jones, of Philip Morris & Son, has stepped down after two years as President of Bira. Karen Forret of Wilkies Trading took over the role at Bira’s AGM this month.

Mr Jones said the achievement he is most proud of is the launch of the Bira forum, which gives retailers a space to discuss issues, get advice and share challenges, while helping to direct Bira’s lobbying and services.

Despite the pressures facing the sector, he remains optimistic about the future of the high street.

He said: “People value the sense of place and community the high street provides, as well as the knowledge and service an independent retailer offers. We need genuine business rates reform and an overhaul of the planning rules to let the high street thrive again, but it will always be there.”

Mr Jones added: “Small businesses can be more nimble than their bigger counterparts, and we need to use that to our advantage. Philip Morris & Son is 180 years old, but the business as it is now in no way resembles the business it was originally. I think the key to surviving and thriving is evolving.”

Offering advice to his successor, he said: “Enjoy it, because it will fly by very quickly! Karen brings a huge amount of experience to the role and she’ll be an excellent person to steer Bira in the right direction.”

Andrew Goodacre, CEO of Bira, said: “On behalf of everyone at Bira, I want to thank John for everything he has given to the role over the last two years. He has led us through a really tough period for independent retail, always with the interests of members at heart, and the launch of the forum will be a lasting part of his legacy. I’m delighted he will remain involved as Karen takes on the role.”

Image credit: Bira