This week, the Daily Mirror and 35 of its regional titles across England and Wales are launching In Your Area - a free listing service for independent retailers to give them an extra boost during lockdown.
The service is completely free and gives retailers the opportunity to share with Mirror group (now Reach plc) newspaper readers, and its affiliated website users, the details of their business and whether they are offering click and collect, and delivery services in the run up to Christmas.
Bira is backing this campaign and urging businesses to sign up and make the most of the In Your Area listing service through December and into next year.
Andrew Goodacre, Bira's CEO, said: "We are delighted to be working with the Mirror group newspapers (Reach plc) on this important campaign to bring customers back to local independent retailers.
"This is a vital time of the year for retail and this idea will be welcomed by all independent retailers and shoppers."
Read the story of the campaign here
Sign up for In Your Area here